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Chapter I Crm

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[object Object],[object Object]
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[object Object],[object Object],[object Object]
Customer Centric Organisation
[object Object],Customer Need Assessment and Acquisition Customer Retention and referrals for new customers Customer Development through personalization and customization Customer Equity Leverage through cross selling and Up selling CRM Migrate Migrate Migrate Migrate
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Product Perceptions Purchase Experiences Learning Process Cognitive Process Pricing Cost Competition Organisation Objective Customer – Product Profitability
Customer – Base Portfolio Analysis Customer segment 1 Customer segment 2 Customer segment 3 Customer segment 4 Product 1 Product 2 Product 3 Product 4

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Chapter I Crm

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11. Customer Product Perceptions Purchase Experiences Learning Process Cognitive Process Pricing Cost Competition Organisation Objective Customer – Product Profitability
  • 12. Customer – Base Portfolio Analysis Customer segment 1 Customer segment 2 Customer segment 3 Customer segment 4 Product 1 Product 2 Product 3 Product 4