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10,000
                                                                                                                                                                                             15,000
                                                                                                                                                                                                      20,000
                                                                                                                                                                                                                25,000
                                                                                                                                                                                                                           30,000
                                                                                                                                                                                                                                                             35,000
                                                                                                                                                                                                                                                                              40,000
                                                                                                                                                                                                                                                                                             45,000




                                                                                                                                                                        5,000
                                                                                                                                                                                                                                                                                                      50,000




                                                                                                                                                                   0
                                                                                                                                         Thiruvallur, Tamil Nadu                      9,141
                                                                                                                                                                                                                                                                                                       17%
                                                                                                                                             Faridabad, Haryana                            9,732
                                                                                                                                                                                                                                                                                       14%
                                                                                                                                      Thane Urban, Maharashtra                                                                                                                                 43,726

                                                                                                                                              Vadodara, Gujarat                             11,437
                                                                                                                                                                                                                                                                             13% 13%



                                                                                                                      North 24 Parganas, West Bengal                                                           21,153
                                                                                                                                                                                                                                                                       12%




                                                                                                                                               Jaipur, Rajasthan                      9,287

                                                                                                                                         Jamshedpur, Jharkhand              4,366

                                                                                                                                                    Patna, Bihar           4,208
                                                                                                                                                                                                                                                         11% 11% 11%
                                                                                                                                                                                                                                                                                                               Metros in the Making




                                                                                                                                           Nagpur, Maharashtra                                  13,583




                                                                                                             Market Size(Rs crore)
                                                                                                                                           Asansol, West Bengal                              12,384

                                                                                                                                       Kanyakumari, Tamil Nadu                  5,748




                       Source: http://www.livemint.com/2009/06/22214643/Beta-cities--on-the-threshold.html
                                                                                                                                         Lucknow, Uttar Pradesh                 5,539

                                                                                                                                             Salem, Tamil Nadu                  5,494

                                                                                                                                                   Kochi, Kerala                4,828
                                                                                                                                                                                                                               10% 10% 10% 10% 10% 10%




                                                                                                             Annual growth rate (%)



                                                                                                                                               Ludhiana, Punjab                   7,522
                                                                                                                                                                                                                         9%




                                                                                                                                        Indore, Madhya Pradesh                   6,083
                                                                                                                                                                                                                         9%




                                                                                                                                           Madurai, Tamil Nadu                  5,499
                                                                                                                                                                                                                         9%




                                                                                                                                        Bhopal, Madhya Pradesh            3,643
                                                                                                                                                                                                                         9%




                                                                                                                                          Kanpur, Uttar Pradesh                  6,147
                                                                                                                                                                                                               7%




                                                                                                                                      Kancheepuram, Tamil Nadu                   6,112
                                                                                                                                                                   0%
                                                                                                                                                                         2%
                                                                                                                                                                                    4%
                                                                                                                                                                                                 6%
                                                                                                                                                                                                           8%
                                                                                                                                                                                                                         10%
                                                                                                                                                                                                                                                  12%
                                                                                                                                                                                                                                                                         14%
                                                                                                                                                                                                                                                                                                      18%

                                                                                                                                                                                                                                                                                         16%




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Fast                                     Makeovers

From This   To                                                   This
                                             Customer Discovery Step-by-Step
                                    Customer
                                                      Distribution      Demand
                  Product              and                                              Market type        Competitive
                                                      and Pricing       creation
                 Hypothesis          Problem                                            Hypothesis         Hypothesis
                                                      Hypothesis       Hypothesis
                                    Hypothesis

                                                      Test “Product” Hypothesis

                   Friendly first                  Problem                   Customer
                                                                                                   Market Knowledge
                    Contacts                     Presentation              Understanding

                                                      Test “Product” Hypothesis

                                                                Yet more
                  First reality         “Product”                                 Second Reality          1st Advisory
                                                                Customer
                    cheack             Presentation                                  cheack                  Board
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Emerging Cities in India - Metros making

  • 1. 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 5,000 50,000 0 Thiruvallur, Tamil Nadu 9,141 17% Faridabad, Haryana 9,732 14% Thane Urban, Maharashtra 43,726 Vadodara, Gujarat 11,437 13% 13% North 24 Parganas, West Bengal 21,153 12% Jaipur, Rajasthan 9,287 Jamshedpur, Jharkhand 4,366 Patna, Bihar 4,208 11% 11% 11% Metros in the Making Nagpur, Maharashtra 13,583 Market Size(Rs crore) Asansol, West Bengal 12,384 Kanyakumari, Tamil Nadu 5,748 Source: http://www.livemint.com/2009/06/22214643/Beta-cities--on-the-threshold.html Lucknow, Uttar Pradesh 5,539 Salem, Tamil Nadu 5,494 Kochi, Kerala 4,828 10% 10% 10% 10% 10% 10% Annual growth rate (%) Ludhiana, Punjab 7,522 9% Indore, Madhya Pradesh 6,083 9% Madurai, Tamil Nadu 5,499 9% Bhopal, Madhya Pradesh 3,643 9% Kanpur, Uttar Pradesh 6,147 7% Kancheepuram, Tamil Nadu 6,112 0% 2% 4% 6% 8% 10% 12% 14% 18% 16% www.india-reports.in
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