The document discusses the need for doctors to adopt management skills and take a patient-centric approach to healthcare. It notes that the relationship between doctors and patients has broken down, with patients losing trust and doctors focusing more on diseases than the whole patient. To address this, doctors must understand management aspects of medical practice, see patients as consumers, and bridge the gap between doctors and patients through better communication and a focus on patient experience. Adopting a 21st century, patient-centric prescription can help change the current healthcare approach.