No, I cannot create a social media strategy for you!
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A talk that i gave at the SAS breakfast forum in April 2010
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No, I cannot create a social media strategy for you!
- 1. ShaluWasu No, I cannot create a social media strategy for you!
- 4. Asians trust social media more than traditional media Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine (n=3001)
- 14. Listen
- 16. Influential Conversation Map: Toby Flenderson Michael Scott Jim Halpert Positive Negative Pam Beesly Kelly Kapoor Dwight Schrute Phyllis Lapin Not Influential
- 17. Set up and build your Social Media presence
- 18. Buzz Spike vsSteady growth in influence Impact 1 2 3 4 5 6 7 8 Months
- 20. Measure } Awareness Reach } Evaluation Preference Engagement } Conversion Action Loyalty
- 22. Engagement Plan
- 24. Conversation Map
- 28. Delivery of Content & Offers
- 29. Community & Social Web Management
- 30. PR & Digital Media Relations
- 32. SEM/SEO
- 33. Paid Media
- 36. Influencer & Blogger Engagement
- 42. CONTACT ShaluWasu Associate Director | 360° Digital Influence Ogilvy Public Relations Worldwide p +65 90297601 e shalu.wasu@ogilvy.com b blog.ogilvypr.com t @tickledbylife
Editor's Notes
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- This is a very important slide. The stat shows that Asians these days don’t trust ads as much as before. They mostly trust message from WOM (which includes online recommendations, word-of-mouse)
- This graph is editable, you can changecharacters into anything that best demonstrate to your client what a conversation map is
- This is an important slide. It shows that social media strategy creates a concrete long term growth instead of a buzz