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A Global Perspectives White Paper

The Global Economy in 2014
5 Key Trends

By Shane Brett,
Managing Director
Global Perspectives
www.globalperspective.co.uk

Date 22 December 2013
Contents
Introduction
Introduction

2

1. US becomes the engine of the
world economy

2

2. Tapering pains in Emerging
Markets

4

3. Europe gets stressed

5

4. The Commodity cycle turns
upward.

7

5. Africa Rising

7

Every year Global Perspectives
publishes its annual white paper
covering the 5 keys trends we see
impacting the global economy in
the year ahead.
This year we will look the major
global economies and examine
the major trends that will influence
them over the next twelve months.

1. US becomes the engine of the
world economy

In 2014 the US will continue to
lead the world in its recovery from
the economic crisis of 2008.
The pace of US economic growth
is strengthening and this will be
reflected in the end of QE as the
Federal Reserve turns off the
printing press in response to this
solid economy recovery.
The US is the only major Western
economy that has cleaned up the
toxic legacy of 2008 - unlike in
Europe where zombie banks still
shuffle on and meaningful reforms
are mostly non-existent. In
America bad debts have been
written down, banks have been
recapitalised, property markets
have re-balanced and
companies themselves are
now far leaner.
The "Shale Gale" of cheap,
nearly limitless energy is
substantially re-shaping
many parts of the US
economy in a way we are
still struggling to understand.
It will also fundamentally
alter the geo-political
structure of the world, as the
US moves permanently
away from its addiction to
Middle Eastern energy.
Gas in America is currently
one quarter the price in
Japan. Next year more US
companies will move
advanced manufacturing
factories back on-shore from
Asia, as the cost of energy
collapses and years of 20%
annual wage growth in
China effectively prices
these workers out of the
market.
Most importantly for the US,
as long term shortage in
many key commodities such
as food and water become
apparent later this decade
(with the population of the
Earth currently increasing by
400,000 per day) much of
this future crisis will pass
Global Perspectives
www.globalperspective.co.uk
Email: Shane@globalperspective.co.uk
Phone: +44 (0) 20 3239 2843

America by. China on the other
hand can't feed even 20% of its
people. Anticipating a medium
term return to the food export bans
of 2008, China is buying up
whatever farmland it can around
the world.
America, has no such problem. It
is completely food self-sufficient
and always will be once it controls
the world’s largest bread basket in
the Mid-West and the Mississippi
delta.
Demography is destiny and
America's population is young,
mobile, entrepreneurial, highly
educated and demographically
stable. Most of Central and
Eastern Europe's population
structure is collapsing. Russia's is
even worse and China is aging
rapidly.
America may have its share of
internal problems - a paralysed
political system, glaring inequality,
too much government debt and
unpayable pension promises (as
we saw in Detroit in 2013). But
once again - as many times over
the last century - the USA will be
the motor that powers the world
economy in 2014.
2. Tapering pains in Emerging
Markets

changes are actually implemented
on the ground.

Across the world, as the
Federal Reserve tapers its
bond purchases, emerging
markets will have to cope
with a wall of money being
hovered out of their
economies and moving back
into US dollars. This will
cause widespread currency
volatility across the continent
and may lead to a series of
local economic crises.

It is difficult to know if China can
achieve the transition to a
consumer led society and not get
stuck in the infamous “middle
income” country trap - as has
been the destiny for so many other
countries in Latin America and
Asia. The country’s economic
growth may be stabilising but its
financial system is still a Pandora's
Box of bad debt. What the shadow
banking sector contains is known
to no-one outside the upper
echelons of the Chinese
Communist Party (and perhaps
not even to them). 2014 could
easily be the year of the Chinese
Credit Crunch.

In China the Communist
leadership seems
determined to wring every
last available drop of
investment-led growth from
its economic model. This will
continue into 2014, but the
day where Chinese
productivity begins to stall is
getting closer.
China will continue trying to
move its economy away
from infrastructure and state
directed lending, to one led
by consumer demand. To
help achieve this difficult
transition, it recently
announced a number of
important changes to its
economic model, including
modernising its property and
business laws. It will be
interesting to see if these
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Email: Shane@globalperspective.co.uk
Phone: +44 (0) 20 3239 2843

The wheels in India have come
firmly off the carriage and the
panicked imposition of draconian
capital and commodity controls
last year (mainly around Gold) has
not stopped a creeping sense of
economic crisis. It has also led to
a huge increase in gold smuggling
into the country, a trend that will
continue next year as the country
tries to cope with its balance of
payments deficit.

Russia, despite holding the
outrageously expensive Sochi
winter games, will begin a
gradual decline in influence
as growing access to cheap
"fracked" energy brings to an
end to its recent period of
renewed economic power.
Economic growth has stalled
in Brazil and this has been
reflected in nationwide
protests against its rentseeking state and needlessly
high cost of living. The
government there will be
hoping the World Cup in Rio
de Janeiro next year will lift
the national mood.
The fragile economic
environment in Asia next
year will play out against a
background of intermittent
hostilities between some of
its major players (including
Japan, China and South
Korea, to say nothing of an
increasingly unhinged North
Korea). Never in Asia’s
history have both Japan and
China been as powerful at
the same point in time.
It is often remarked how
closely the situation in North
West Asia resembles that of
mainland Europe a century
ago, where rising powers
armed themselves and
ratcheted up the sabre
rattling.
Global Perspectives
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Email: Shane@globalperspective.co.uk
Phone: +44 (0) 20 3239 2843

With the centenary of WW1’s
outbreak next year, this
coincidence will be lost on nobody.

3. Europe gets stressed

Europe will begin 2014 with its
economy slowly starting to recover
from the recession of the last few
years - but make no mistake the
Euro Zone crisis is percolating
away in the background and
threatening to erupt at the slightest
provocation.
Portugal’s ability to exist the
bailout looks shaky and Greece
can no more pay back its
enormous dent next year than it
could last year. A new Greek debt
write off will be needed at some
stage. This will likely follow some
sort of Slovenian banking bailout.
It is perilously close to that stage
now.
Unemployment will remain
scandalously high across the
fringes of the continent and the
Euro will spend the year
overvalued as ever – largely due
to China selling’s its US
investments and putting the
proceeds into Euros.
The threat of deflation will
hang over much of Europe
for the year ahead and if this
starts to threaten the
German economic heartland
we may see the ECB start to
engage in more
unconventional monetary
activity (basically QE) to
boost inflation. Expect stiff
resistance to this in
Germany.
2014 could also be the year
the bond market finally gives
up on France, as it becomes
clear that the country will not
deal with its budget deficit (it
hasn’t balanced a budget in
nearly 40 years) and the
bond market may take fright.
Tempers at home are
increasingly frayed and next
year will see more middle
class protests at this section
of French society is
absolutely taxed to the hilt
(to a higher extent than even
in Sweden).
While the imposition of a
new European banking
supervisor will be a useful
development, unless it
clearly identifies a path to
remove a bankrupt banking
institution from the shoulders
of its national government, it
is not worth the paper it’s
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Email: Shane@globalperspective.co.uk
Phone: +44 (0) 20 3239 2843

written on. Ireland may have
recently successfully exited its
bailout but its population is been
made to pay for the failure of its
banks in full (despite promises of
relief last year).
It is important to note that capital
controls remain in place in both
Iceland and Cyprus – their crises
frozen in time and waiting
comprehensive solutions
(although Iceland is making
headway).
Only in the UK is a large European
economy making a solid recovery.
The UK was the fastest growing
economy in the G7 in 2013 and
this will continue in 2014, as the
country expands its financial,
technology and financial services
sector (particularly in booming
London, the world’s global capital).
The key European development
next year will be the bank stress
tests carried out by the ECB.
Seeing as European banks are
sitting on between €1.5 – €2 trillion
Euros of bad debts (much of it
unaccounted for) this will be a
delicate balancing act for the
regulator.
The ECB tests need to be seen to
be stringent enough to seem
credible, while at the same time
not so stern that lots of important
banks fail them. Indeed
there is still no credible
solution for providing capital
for banks that fail the stress
test. Europe’s hard pressed
tax payers will not take
kindly to opening their
pockets once again in 2014.

4. The Commodity cycle turns
upward.

Institutional money is
starting to flow back into the
commodities space marking
the end of the Bear
commodity cycle. As
economies improve the
demand for the world’s
minerals, metals and
commodities will start to
increase. Institutions know
this and are taking positions
at the start of this new trend.
Many miners and commodity
companies have been
absolutely hammered over
the last few years. 2014 will
be the year this starts to
change.
The current price of many
food stuffs does not
accurately reflect the future
demands on this industry.
Particularly as the Earth’s
planet moves towards 9
billion and continues to
Global Perspectives
www.globalperspective.co.uk
Email: Shane@globalperspective.co.uk
Phone: +44 (0) 20 3239 2843

increase at a totally unsustainable
rate of 3 million people a week.
Similarly grades of many metals
continue to decline as the easiest
deposits of Copper and Iron Ore
have been exhausted. Only in
energy has the table turned, with
the huge unexpected bounty of
shale oil and gas. In other
segments like minerals and metals
the slow gradual running down of
the Earth’s reserves continues.
Indeed the collapse of commodity
process over the last few years
and the wiping out of many juniors
explorers means that in a number
of key metals (notably zinc) there
is a shortage of new mines coming
on stream in the next few years just as commodity demands will
grow.
Expect the price of many
commodities to increase in 2014

5. Africa Rising

Africa only seems to make the
headlines in the West when there
is a famine, drought or natural
disaster. But there is another
African story taking shape quietly
in the background. In 2014 many
of the Top 10 fastest growing
countries will be in Africa.
Interestingly this is not just a
story of commodity extract
and production. Noncommodity countries are
also growing strongly.
Inflation is low and trade with
the rest of the world has
increased markedly
(particular with China).
Although the north of the
continent will remain a
fragile mess due to the
fallout and instability from
the Arab Spring, SubSaharan Africa is expected
to be the fastest growing
region in the World in 2014
(at 5.5% - a rate twice as
high as the United States).
Infrastructure is starting to
improve across the continent
as new railways and ports
are being built and opened
for the first time since
independence. South Africa,
despites its own economic
difficulties, has cemented its
role as the continents
leading economic power,
setting up retail and
telecommunications
industries all across the
continent.

Global Perspectives
www.globalperspective.co.uk
Email: Shane@globalperspective.co.uk
Phone: +44 (0) 20 3239 2843

In East Africa, Kenya is an
expanding role model for mobile
financial payments (number 1 in
the world) and there is a growing
start up technology industry in the
country. In West Africa Lagos is
now the largest city in Africa and is
its commercial capital, while the
Ivory Coast has recovered
substantially from its civil war and
is re-establishing itself as an
important trading centre.
Despite the ongoing risks
(terrorism from Somalia,
Muslim/Christian conflict in Nigeria
and particularly the nasty civil war
in the Central African Republic which has the potential to drag in
other Africa states like in Congo in
the 90’s), overall the continent is
calmer, better governed and more
prosperous than any time since
independence.
A small African middle class is
starting to appear across the
continent and this process will
continue to escalate in 2014.
Sign up for all our white papers
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The Global Economy in 2014 – 5 Key Trends - Global Perspectives White Paper - December 2013

  • 1. A Global Perspectives White Paper The Global Economy in 2014 5 Key Trends By Shane Brett, Managing Director Global Perspectives www.globalperspective.co.uk Date 22 December 2013
  • 2. Contents Introduction Introduction 2 1. US becomes the engine of the world economy 2 2. Tapering pains in Emerging Markets 4 3. Europe gets stressed 5 4. The Commodity cycle turns upward. 7 5. Africa Rising 7 Every year Global Perspectives publishes its annual white paper covering the 5 keys trends we see impacting the global economy in the year ahead. This year we will look the major global economies and examine the major trends that will influence them over the next twelve months. 1. US becomes the engine of the world economy In 2014 the US will continue to lead the world in its recovery from the economic crisis of 2008. The pace of US economic growth is strengthening and this will be reflected in the end of QE as the Federal Reserve turns off the printing press in response to this solid economy recovery. The US is the only major Western economy that has cleaned up the toxic legacy of 2008 - unlike in Europe where zombie banks still shuffle on and meaningful reforms are mostly non-existent. In America bad debts have been written down, banks have been recapitalised, property markets
  • 3. have re-balanced and companies themselves are now far leaner. The "Shale Gale" of cheap, nearly limitless energy is substantially re-shaping many parts of the US economy in a way we are still struggling to understand. It will also fundamentally alter the geo-political structure of the world, as the US moves permanently away from its addiction to Middle Eastern energy. Gas in America is currently one quarter the price in Japan. Next year more US companies will move advanced manufacturing factories back on-shore from Asia, as the cost of energy collapses and years of 20% annual wage growth in China effectively prices these workers out of the market. Most importantly for the US, as long term shortage in many key commodities such as food and water become apparent later this decade (with the population of the Earth currently increasing by 400,000 per day) much of this future crisis will pass Global Perspectives www.globalperspective.co.uk Email: Shane@globalperspective.co.uk Phone: +44 (0) 20 3239 2843 America by. China on the other hand can't feed even 20% of its people. Anticipating a medium term return to the food export bans of 2008, China is buying up whatever farmland it can around the world. America, has no such problem. It is completely food self-sufficient and always will be once it controls the world’s largest bread basket in the Mid-West and the Mississippi delta. Demography is destiny and America's population is young, mobile, entrepreneurial, highly educated and demographically stable. Most of Central and Eastern Europe's population structure is collapsing. Russia's is even worse and China is aging rapidly. America may have its share of internal problems - a paralysed political system, glaring inequality, too much government debt and unpayable pension promises (as we saw in Detroit in 2013). But once again - as many times over the last century - the USA will be the motor that powers the world economy in 2014.
  • 4. 2. Tapering pains in Emerging Markets changes are actually implemented on the ground. Across the world, as the Federal Reserve tapers its bond purchases, emerging markets will have to cope with a wall of money being hovered out of their economies and moving back into US dollars. This will cause widespread currency volatility across the continent and may lead to a series of local economic crises. It is difficult to know if China can achieve the transition to a consumer led society and not get stuck in the infamous “middle income” country trap - as has been the destiny for so many other countries in Latin America and Asia. The country’s economic growth may be stabilising but its financial system is still a Pandora's Box of bad debt. What the shadow banking sector contains is known to no-one outside the upper echelons of the Chinese Communist Party (and perhaps not even to them). 2014 could easily be the year of the Chinese Credit Crunch. In China the Communist leadership seems determined to wring every last available drop of investment-led growth from its economic model. This will continue into 2014, but the day where Chinese productivity begins to stall is getting closer. China will continue trying to move its economy away from infrastructure and state directed lending, to one led by consumer demand. To help achieve this difficult transition, it recently announced a number of important changes to its economic model, including modernising its property and business laws. It will be interesting to see if these Global Perspectives www.globalperspective.co.uk Email: Shane@globalperspective.co.uk Phone: +44 (0) 20 3239 2843 The wheels in India have come firmly off the carriage and the panicked imposition of draconian capital and commodity controls last year (mainly around Gold) has not stopped a creeping sense of economic crisis. It has also led to a huge increase in gold smuggling into the country, a trend that will continue next year as the country tries to cope with its balance of payments deficit. Russia, despite holding the outrageously expensive Sochi
  • 5. winter games, will begin a gradual decline in influence as growing access to cheap "fracked" energy brings to an end to its recent period of renewed economic power. Economic growth has stalled in Brazil and this has been reflected in nationwide protests against its rentseeking state and needlessly high cost of living. The government there will be hoping the World Cup in Rio de Janeiro next year will lift the national mood. The fragile economic environment in Asia next year will play out against a background of intermittent hostilities between some of its major players (including Japan, China and South Korea, to say nothing of an increasingly unhinged North Korea). Never in Asia’s history have both Japan and China been as powerful at the same point in time. It is often remarked how closely the situation in North West Asia resembles that of mainland Europe a century ago, where rising powers armed themselves and ratcheted up the sabre rattling. Global Perspectives www.globalperspective.co.uk Email: Shane@globalperspective.co.uk Phone: +44 (0) 20 3239 2843 With the centenary of WW1’s outbreak next year, this coincidence will be lost on nobody. 3. Europe gets stressed Europe will begin 2014 with its economy slowly starting to recover from the recession of the last few years - but make no mistake the Euro Zone crisis is percolating away in the background and threatening to erupt at the slightest provocation. Portugal’s ability to exist the bailout looks shaky and Greece can no more pay back its enormous dent next year than it could last year. A new Greek debt write off will be needed at some stage. This will likely follow some sort of Slovenian banking bailout. It is perilously close to that stage now. Unemployment will remain scandalously high across the fringes of the continent and the Euro will spend the year overvalued as ever – largely due to China selling’s its US investments and putting the proceeds into Euros.
  • 6. The threat of deflation will hang over much of Europe for the year ahead and if this starts to threaten the German economic heartland we may see the ECB start to engage in more unconventional monetary activity (basically QE) to boost inflation. Expect stiff resistance to this in Germany. 2014 could also be the year the bond market finally gives up on France, as it becomes clear that the country will not deal with its budget deficit (it hasn’t balanced a budget in nearly 40 years) and the bond market may take fright. Tempers at home are increasingly frayed and next year will see more middle class protests at this section of French society is absolutely taxed to the hilt (to a higher extent than even in Sweden). While the imposition of a new European banking supervisor will be a useful development, unless it clearly identifies a path to remove a bankrupt banking institution from the shoulders of its national government, it is not worth the paper it’s Global Perspectives www.globalperspective.co.uk Email: Shane@globalperspective.co.uk Phone: +44 (0) 20 3239 2843 written on. Ireland may have recently successfully exited its bailout but its population is been made to pay for the failure of its banks in full (despite promises of relief last year). It is important to note that capital controls remain in place in both Iceland and Cyprus – their crises frozen in time and waiting comprehensive solutions (although Iceland is making headway). Only in the UK is a large European economy making a solid recovery. The UK was the fastest growing economy in the G7 in 2013 and this will continue in 2014, as the country expands its financial, technology and financial services sector (particularly in booming London, the world’s global capital). The key European development next year will be the bank stress tests carried out by the ECB. Seeing as European banks are sitting on between €1.5 – €2 trillion Euros of bad debts (much of it unaccounted for) this will be a delicate balancing act for the regulator. The ECB tests need to be seen to be stringent enough to seem credible, while at the same time not so stern that lots of important
  • 7. banks fail them. Indeed there is still no credible solution for providing capital for banks that fail the stress test. Europe’s hard pressed tax payers will not take kindly to opening their pockets once again in 2014. 4. The Commodity cycle turns upward. Institutional money is starting to flow back into the commodities space marking the end of the Bear commodity cycle. As economies improve the demand for the world’s minerals, metals and commodities will start to increase. Institutions know this and are taking positions at the start of this new trend. Many miners and commodity companies have been absolutely hammered over the last few years. 2014 will be the year this starts to change. The current price of many food stuffs does not accurately reflect the future demands on this industry. Particularly as the Earth’s planet moves towards 9 billion and continues to Global Perspectives www.globalperspective.co.uk Email: Shane@globalperspective.co.uk Phone: +44 (0) 20 3239 2843 increase at a totally unsustainable rate of 3 million people a week. Similarly grades of many metals continue to decline as the easiest deposits of Copper and Iron Ore have been exhausted. Only in energy has the table turned, with the huge unexpected bounty of shale oil and gas. In other segments like minerals and metals the slow gradual running down of the Earth’s reserves continues. Indeed the collapse of commodity process over the last few years and the wiping out of many juniors explorers means that in a number of key metals (notably zinc) there is a shortage of new mines coming on stream in the next few years just as commodity demands will grow. Expect the price of many commodities to increase in 2014 5. Africa Rising Africa only seems to make the headlines in the West when there is a famine, drought or natural disaster. But there is another African story taking shape quietly in the background. In 2014 many of the Top 10 fastest growing countries will be in Africa.
  • 8. Interestingly this is not just a story of commodity extract and production. Noncommodity countries are also growing strongly. Inflation is low and trade with the rest of the world has increased markedly (particular with China). Although the north of the continent will remain a fragile mess due to the fallout and instability from the Arab Spring, SubSaharan Africa is expected to be the fastest growing region in the World in 2014 (at 5.5% - a rate twice as high as the United States). Infrastructure is starting to improve across the continent as new railways and ports are being built and opened for the first time since independence. South Africa, despites its own economic difficulties, has cemented its role as the continents leading economic power, setting up retail and telecommunications industries all across the continent. Global Perspectives www.globalperspective.co.uk Email: Shane@globalperspective.co.uk Phone: +44 (0) 20 3239 2843 In East Africa, Kenya is an expanding role model for mobile financial payments (number 1 in the world) and there is a growing start up technology industry in the country. In West Africa Lagos is now the largest city in Africa and is its commercial capital, while the Ivory Coast has recovered substantially from its civil war and is re-establishing itself as an important trading centre. Despite the ongoing risks (terrorism from Somalia, Muslim/Christian conflict in Nigeria and particularly the nasty civil war in the Central African Republic which has the potential to drag in other Africa states like in Congo in the 90’s), overall the continent is calmer, better governed and more prosperous than any time since independence. A small African middle class is starting to appear across the continent and this process will continue to escalate in 2014. Sign up for all our white papers (top of this page or) email:shane@globalperspectives.co.uk