CGA BC IT Forum 2011 Social Media Presentation
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This document discusses using social media and social networks for business opportunities. It notes that 800 million people use social networks daily, sharing 250 million updates, and receiving 2 billion views. It provides rules for social media engagement that emphasize listening to customers and communities over pitching, and being authentic. The document encourages businesses to get involved in online conversations and to use social listening tools to identify stakeholders and receive real-time feedback.
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CGA BC IT Forum 2011 Social Media Presentation
- 1. Using Social Media & Social Networks to Create Opportunity @shanegibson
- 2. “The Customer Owns Your Brand” Socialized.me @shanegibson
- 6. 2 Billion views/day Socialized.me @shanegibson
- 7. Business-to-Business Decision Makers • …69% of B2B buyers use social networks “primarily for business networking and development.” • …Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009) Socialized.me @shanegibson
- 10. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent Socialized.me @shanegibson
- 11. Social media marketing is about LISTENIN G Socialized.me @shanegibson
- 12. Real-Time Feedback Socialized.me @shanegibson
- 14. Score Keeping? Socialized.me @shanegibson
- 15. Stakeholder Spotting Socialized.me @shanegibson
- 16. LISTENING http://Search.twitter.com http://Google.com/alerts http://linkedin.com/signal http://Blogsearch.google.com http://facebook.com/search Socialized.me @shanegibson
- 17. Twitter Search (Local) Socialized.me @shanegibson
- 19. Linkedin.com/Signal Socialized.me @shanegibson
- 20. Can we just not do it? Socialized.me @shanegibson
- 29. Get in the game Socialized.me @shanegibson
- 30. Being Socialized.me @shanegibson
- 37. Summary 1. Marketing is now a conversation 2. Your social graph is now your business card 3. Listen and get proactive in your community 4. Remember… get Sociable and use the internet to get off the internet Socialized.me @shanegibson
- 38. Resources FB.me/sociablebook http://closingbigger.net http://twitter.com/shanegibson http://slideshare.net/shanegibson Socialized.me @shanegibson
Notes de l'éditeur
- Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
- Shane: HummerUbertor: Competitor Spam story
- Steve covers Disengaged. Introduces thought leaders.