11. “After accruing the initial 120 participants and
an additional 144 engaged influencers, the
word of mouth power kicked in, as those
individuals, proud to have “earned” such
special treatment, generated more than 4,600
tweets about the new route. This, in turn, led to
more than 7.4 million impressions and
coverage in top blogs and news outlets like the
L.A. Times and CNN Money. And all it took
was making those original 120 participants feel
special.”
Porter Gale – VP Marketing, Virgin
Socialized.me @shanegibson
14. Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
Socialized.me @shanegibson
26. Business Intelligence
• The top sources for real-time
intelligence on the web
• Free or nearly free social media and
web monitoring tools you can use
• How to use the information and
intelligence you gather.
Socialized.me @shanegibson
28. Tweets tell the future
• Computer scientists studied 3 million
tweets
• 25 movies (including Avatar)
• Tweet frequency could be used to
accurately predict the box office takings
• Content of the messages predict
ongoing success.
• "Our predictions were incredibly close,"
Bernardo Huberman, head of the social
computing lab at HP
Socialized.me @shanegibson
30. Mediadecoder.com:
“Like many large companies we do not
accept unsolicited ideas. Experience
showed that most ideas had already
been considered by our engineers
and that there can be unintended
consequences to simply accepting
these ideas. The time, cost and risk
involved in processing them, therefore,
were not justified by the benefits
gained.” - Boeing
Socialized.me @shanegibson
61. Launch Plan
1. Identify Your Goal
2. Identify Your Target Audience / nano-markets
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy
5. Implement Listening and Engagement Strategy
6. Know Your Market Intimately
7. Create Content Mixing Marketing and Community
8. Get Sociable!
Socialized.me @shanegibson
