This document provides guidance on assessing an organization's readiness for social media and developing an effective social media strategy. It outlines 7 key areas to evaluate: social hub, social outposts, social media policy, social media plan, training, integration, and metrics. For each area, it offers tips on how to strengthen presence and engagement. The overall recommendations are to start with listening, develop an inclusive policy and plan, equip staff, and integrate social media across the organization to maximize opportunities and mitigate risks.

1. Getting Your Organization Social Media Ready#socializedyvr

2. Social Media Ready How to assess your organization’s social media readiness and effectiveness How to develop a social media policy that promotes innovation and protects your brand The 7 key components in an effective social media marketing plan How not to waste time and resources Where to start in the vast social media universe

3. 7 Areas of Assessment Social Hub Social Outposts Social Media Policy Social Media Plan Social Media Training / Equipping Social Media Integration Social Metrics, Monitoring and Measurement

4. Social Hub Social Capable? Conversational? Aggregate Voice? Multiple Media and Networks to Talk? Ease of use?

5. Social Outposts

6. Social Outposts 90/10? Sufficient reach? Engagement Pages? Current? Frequent? Relevant?

7. Social Media Policy Creates a framework to work within Protects brand Helps socialize the company not a department Easy to understand Integrates with other agreements

8. Great Social Media Policies Ford Motor Company Intel US Army & Airforce Easy Care Restoration Sociable Rules of Engagement

9. Info Graphics Help

10. Social Media Plan Identify Your Goal Identify Your Target Audience and your Nano-markets Pick the Right Platforms Map out Social Etiquette and Policy and Train Team Implement Listening and Engagement Strategy (Measure) Know Core Pains, Dreams, and Goals Uniquely Communicate Solutions Mixing Marketing Community, and Conversation (Calendar)

11. Equipping and Training Formats: Classroom, Webinar, Self-directed, coaching, peer mentoring. Topics: Rules of Engagement, Core Tools of Engagement Strategy: Look to mitigate biggest risk and train for biggest opportunities. Duration: On-going and never-ending

12. Social Media Integration

13. Social Media Integration From the C-Suite to the Frontlines

15. Start by listening then graduate to conversations and content

16. Have a policy, plan and integrate it across media and departments

18. Next Steps? Next Month: “Using social media for collaboration, communications and leadership within your organization.” Socialized.me Simply.ca @ShaneGibson @AnthonyCaridi