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Going Social with CRM: How Social Media is Turning Sales Upside Down
Going Social with CRM: How Social Media is Turning Sales Upside Down,[object Object],With Shane Gibson ,[object Object],Co-author Sociable!,[object Object],Chief Social Officer – Socialized! Ltd,[object Object]
Please Feel Free to Tweet,[object Object],#SCRM,[object Object],#CDCGalaxy,[object Object],@ShaneGibson,[object Object]
“I think that’s going to break.”,[object Object]
“The Customer Owns Your Brand”,[object Object]
600 Million,[object Object]
100 Million,[object Object]
100 Million updates/day,[object Object]
1Billion views/day,[object Object]
Social media marketing is about LISTENING,[object Object]
LISTENING,[object Object],http://Search.twitter.com,[object Object],http://Google.com/alerts,[object Object],http://Blogsearch.google.com,[object Object],http://facebook.com/search,[object Object],http://www.linkedin.com/signal/,[object Object]
Going Social with CRM: How Social Media is Turning Sales Upside Down
#1 Stop pitching and start connecting,[object Object],#2 Doers win in the game of social media,[object Object],#3 It’s not about you,[object Object],#4 Be fearless in your contribution to community,[object Object],#5 Don’t be a social spammer, engage,[object Object],#6 Be authentic,[object Object],#7 Be consistent,[object Object],#SCRM Rules of Engagement,[object Object]
Being,[object Object]
Going Social with CRM: How Social Media is Turning Sales Upside Down
#SCRM = Smart Engagement,[object Object],Conversation,[object Object],Channels,[object Object],SCRM,[object Object],Monitoring,[object Object],Social,[object Object],email,[object Object],Values,[object Object],Preferences,[object Object],Data,[object Object],Relationship,[object Object],History,[object Object],Business Intel,[object Object],Personal Intel,[object Object],360 view,[object Object],SCRM,[object Object]
How to win,[object Object],Realize that marketing/sales is a conversation,[object Object],Monitor and respond in real-time,[object Object],Get social with a tool like Pivotal SCRM,[object Object],Socialize your entire business and get ready for Web 3.0 and Customer 3.0,[object Object]
ClosingBigger.net,[object Object],Socialized.me/cdcgalaxy   ,[object Object],Twitter.com/shanegibson,[object Object],Shane@socialized.me,[object Object]

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Going Social with CRM: How Social Media is Turning Sales Upside Down

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Notes de l'éditeur

  1. Shane talks about Krisitan
  2. Shane: HummerUbertor: Competitor Spam story
  3. Steve covers Disengaged. Introduces thought leaders.