1. Leading the Socialized Enterprise
#socializednext
@shanegibson
Socialized.me/channelnext @shanegibson

2. http://www.agent-x.com.au
Socialized.me/channelnext @shanegibson

3. “Ads
don’t
work on
YouTube
Dad!”
Socialized.me/channelnext @shanegibson

4. Marketing is now a
conversation, therefore
everything is marketing.
Socialized.me/channelnext @shanegibson

5. Socialized.me/channelnext @shanegibson

6. The Social C-Suite
(BrandFog)
Socialized.me/channelnext @shanegibson

7. Socialized.me/channelnext @shanegibson

8. Socialized.me/channelnext @shanegibson

9. McKinsey Global
Institute
• 1.5 Billion social networking globally
• 70% Companies use social network tech
• 28 hours per week on email and searching
• 90% Companies report positive impact
Socialized.me/channelnext @shanegibson

10. $900 billion – $1.3
Trillion
• 20-25% Improved knowledge worker
communication, collaboration and
efficiency
• 33% increased customer purchases and
consumption driven by online social
interaction
Socialized.me/channelnext @shanegibson

11. Socialized.me/channelnext @shanegibson

12. Who owns social
media?
Socialized.me/channelnext @shanegibson

13. It Belongs to Everyone
Socialized.me/channelnext @shanegibson

14. Socialized.me/channelnext @shanegibson

15. Socialized.me/channelnext @shanegibson

16. Motivation
Socialized.me/channelnext @shanegibson

17. “More than half of workers in
their 20s prefer employment
at companies that provide
volunteer opportunities,
according to a recent Deloitte
survey.” – Time.com
Socialized.me/channelnext @shanegibson

18. Digital Natives
&
Digital Immigrants
Socialized.me/channelnext @shanegibson

19. Wired
Socialized.me/channelnext @shanegibson

20. Attraction
• Social Platforms and networks
• Humanized Process
• Constant Feedback
• Core Values
• Demonstrate a Path
• Demonstrate a Purpose
Socialized.me/channelnext @shanegibson

21. Learning
• Byte / Bite Sized
• Collaborative
• JIT
• From Universal to Variable
• Social
• Engagement
Socialized.me/channelnext @shanegibson

22. Digital and Engaged
Yammer
Wikis
Google Video / Audio
Constant interaction
Socialized.me/channelnext @shanegibson

23. Builddirect.com
• Themes
• Causes
• Hired to Connect
• Career Mentoring
Socialized.me/channelnext @shanegibson

24. “A technical recruiter
told me some tech
companies seek guild
leaders in Warcraft,
Why? leadership in
digital environment --
just like work”
- Jeremiah Owyang
@jowyang
Socialized.me/channelnext @shanegibson

25. “If you think you are a
leader and no one is
following you...
You’re actually just
going for a walk”
Socialized.me/channelnext @shanegibson

26. Socialized.me/channelnext @shanegibson

27. Listening
Socialized.me/channelnext @shanegibson

28. Hootsuite Analytics
Socialized.me/channelnext @shanegibson

29. Socialized.me/channelnext @shanegibson

30. Socialized.me/channelnext @shanegibson

31. Viral Heat
Socialized.me/channelnext @shanegibson

32. TweetReach.com
Socialized.me/channelnext @shanegibson

33. Socialized.me/channelnext @shanegibson

34. Score Keeping?
Socialized.me/channelnext @shanegibson

35. Stakeholder Spotting
Socialized.me/channelnext @shanegibson

36. Implementation
• Social Media Policy and Guidelines
• Social Media training and monitoring
• Crowd-driven ongoing education
• Senior involvement
• Long-term focused
• … Remember you attract what you are not
what you want.
Socialized.me/channelnext @shanegibson

37. Learn More:
Slides: http://socialized.me/channelnext
Podcast: http://closingbigger.net
Twitter: http://twitter.com/shanegibson
Socialized.me/channelnext @shanegibson