http://closingbigger.net Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Marketing. Presented by Shane Gibson author and social media and social selling speaker.

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With @ShaneGibson

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Owned?
Earned?
Paid?
Build Your
Media Asset

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• 650,000 new members per day
• 5 million + Buttons clicked per day

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100 Million/mo
49 % of
Top 100
28 % of 18 – 29 year olds
13 % of 30 – 49 year olds
3% of 50 – 65 year olds

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200M
115M

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#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you (the 90/10 Rule)
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Leverage through staff and community

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Jim Keenan
A Sales Guy Consulting

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SCRM
Social
email
Values
Preferences
Data
Relationship
History
Business Intel
Personal Intel
360 view
SCRM

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• Sharing Tools
• Industry Blogs
• Google Alerts
• Geographic and Vertical Specific News
• Experts list on Twitter
• Zite
• Linkedin.com/ Pulse

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1. Set marketing and sales goals that include
social media
2. Identify your markets
3. Pick the Right Platforms
4. Map out Social Media Policy & Train Staff
5. Map out Your Plan
6. Start listening and talking to customers
7. Create focused content/conversations
8. Leverage through staff and community

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ClosingBigger.net/mmda
@ShaneGibson