topics of leadership, marketing, social media, and sales performance. Some of these publications include CMA Magazine, the Financial Post, the Globe and Mail, Profit Magazine and is a regular contributor to the Business in Vancouver digital edition. Shane’s speaking and training clients that he has worked with include: Ford, CMA Canada, The Vancouver Board of Trade, Ford Motor Company, HUB International, Seminarium Colombia, Seminarium Chile, BuildDirect.com, the Sauder School of Business, the University of British Columbia, Canaccord Financial and hundreds of entrepreneurs, individual sales people and marketers over the past 16 years. When he’s not working or tweeting you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.

1. With Shane Gibson
@ShaneGibson

4. Calls
1st
2nd
3rd
4th
5th &
Onward
Converted
2 of 100
3 of 98
4 of 95
10 of 91
81 of 81
Percentage
2%
3%
4%
10%
81%
(100 Competitor’s Clients Converted)

5. • Number of staff that work for the company
• The volume of income that company
generates annually
• Number of staff in a specific department
• Access to decision maker
• Business stage or cycle

6. • Number of retail outlets
• Their geographical location
• Familiarity with our brand
• Organizational mission or values

7. • By industry
• Geography
• Stage of Career
• Stage of Life
• Need for for your product
• Financial situation or access to finance

8. • Referral or influence power
• High value buyer
• History of on-going investment or
purchases in your industry
• Educational background
• Number of children

9. • Time commitments or availability
• Decision making style
• External Influences
• Career Aspirations
• Lifestyle aspirations

11. “Creating an environment where an
act of faith can take place.”

14. Saying you don’t
believe in social
media is like saying
you don’t believe in
the internet

23. #1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to
community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Leverage through influencers and
community

39. • Sharing Tools
• Industry Blogs
• Geographic and Vertical Specific News
• Experts list
• Zite
• Linkedin.com/Signal

44. 1. Align with Business Goals
2. Build your Most Wanted List (ABC’s)
3. Pick the Right Platforms
4. Build a frequency goals sheet/calendar
5. Implement Listening and Engagement
Strategy
6. Create focused content/conversations
7. Scale through community and relationships
8. Use the internet to get off of the internet

45. Socialized.me/blog
@ShaneGibson
@AnthonyCaridi
@mitchyballen