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Virtus - Get Sociable! Part 1

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Shane Gibson
Shane Gibson
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Getting Sociable! with @shanegibson
“I think that’s going to break.”
“The Customer Owns Your Brand” Socialized.me @shanegibson
800 Million Socialized.me @shanegibson
150 Million Socialized.me @shanegibson
250 Million updates/day Socialized.me @shanegibson
Socialized.me @shanegibson
2 Billion views/day Socialized.me @shanegibson
“If you think you are a leader and no one is following you... You’re actually just going for a walk” Socialized.me @shanegibson
Socialized.me @shanegibson
“After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.” Porter Gale – VP Marketing, Virgin Socialized.me @shanegibson
Socialized.me @shanegibson
The Reverse Drip Socialized.me @shanegibson
Socialized.me @shanegibson
Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent Socialized.me @shanegibson
Social media marketing is about LISTENIN G Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Use Multiple Channels Engagementdb.com Socialized.me @shanegibson
Who blogs anyway? Socialized.me @shanegibson
Islands Socialized.me @shanegibson
Ecosystem Socialized.me @shanegibson
Canada’s Biggest Book Launch Party (Until someone tells us otherwise) Socialized.me @shanegibson
Sociable! Book Launch Socialized.me @shanegibson
Being Socialized.me @shanegibson
Getting Sociable! Socialized.me @shanegibson
Summary 1. Marketing is now a conversation 2. Know the rules of engagement 3. Listen and get proactive in your community 4. Remember… get Sociable and use the internet to get off the internet Socialized.me @shanegibson
Resources FB.me/sociablebook http://closingbigger.net http://twitter.com/shanegibson http://slideshare.net/shanegibson Socialized.me @shanegibson

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Virtus - Get Sociable! Part 1

Notes de l'éditeur

  1. Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  2. Shane talks about Krisitan
  3. Shane: HummerUbertor: Competitor Spam story
  4. Shane share’s his favorite quote
  5. Influencing thought leaders
  6. John Chow.
  7. Steve Introduces the Reverse Drip
  8. Steve covers Disengaged. Introduces thought leaders.