1. The colors that I have chosen here are ones
that I think will work well alongside the
packaging and font choice. I have chosen
these colors as they seem to be neutral and
don’t sway any gender. The colors also can
range from light to dark so I have different
options to choose from when combining
them with the fonts. I think that these colors
will also work with the target audience
because of the light to dark category,
although I can already eliminate a couple of
color schemes that won’t work with the age
demographic. I do not think that the grey
tone will work on my product, it is a boring
color and will not translate with the rest of
the packaging or the mood of the product. I
also think that the green will not work
because it is associated with more organic
energy drinks. I tried to base the color
schemes on the kits in football – linked with
the sports theme, however the majority of
the kits are red and I think this is a poignant
color in attracting the target audience and
can be a bright color in ‘showing off’ the
product. The yellow is also a bright color but
is one that won’t work unless you try it, it
represents a happy factor which most energy
drink’s don’t offer.
2. I think that red is a different color
to experiment with. It could be
too harsh on the eye or it could
contrast well. I like the idea of
using red because it is linked to
football kits, however it could be
too bright and distract the
attention of the overall packaging
and color.
I think that blue is a good color to
have as it represents a calm
nature. Although when dealing
with sport nothing is calm as
football is a physical game. I think
this is another color that won’t
work well unless it is tested with
different shades.
Black is a bog standard color that is
used for almost everything. It is a
boring color however I think that a
black and white contrast would be
interesting. I think it is a color that can
unveil mystery or used reflectively i.e.
sports wise – reflect on the
performance.
I like the idea of using a purple color
because I think it is unusual and has
not been used on existing sports
drinks. To every color there are
different shades. No matter how
much I like the color I don’t think it
will work alongside my product
because like the red it can be too
harsh on the eye and not portray
what the actual product is selling to
the specific target audience.
Yellow is another color which could
work well or it could not. The yellow
color also gives off a happy vibe but I
don’t think I want to use this
because it wouldn’t match with my
content of the energy drink. I will
test the color in different shades but
it doesn’t represent what I’m looking
for in terms of colors for my product.
3. I have chosen this color scheme as I think that the color of pink
reflects on the color background and is also a color which is open to
both genders. I didn’t want to create a gender specific color scheme
so the pastel pink blends the tone. I also like the idea of black
writing on a pastel pink background as (when) selecting the right
font it will enhance the wording and make it stand out. I think this
color will work on my product because it isn’t a harsh color and
there is different combinations to choose from. Some people might
see pink as a girl color however I think that the consumers will focus
more on the packaging and the wording rather than the foreground
color. I also want to make my product colors have a natural feel,
although it is a sports energy drink there doesn’t have to be harsh
colors and I don’t want it to attract the complete opposite of the
target audience.
Because I am going for a natural feel I could have opted for colors
that reflect that. I feel that the color green is more of an organic
color rather than sports. I also think that a paler pink will be better
to use than a darker pink because it is not as loud and there will be
more focus on the packaging and logo. Pastel colors are also soft but
a darker pink could portray more energy which is the effect that
normal sports drinks would want to have.
In comparison to existing sports drinks and their color schemes,
black blue and yellow seem to be the running colors, the leading
sports drink Lucozade is taken with blue and yellow but I want a
totally different color scheme that is off market. The good thing
about picking a pastel color and a normal color is that there is a
scale to choose from and therefore can conduct different
experiments to see how it would fare with the font on top.
4. This is the shade of color that I would want to use on my product. It
is pale but not too pale and would allow to have a good font as well
as the font color on top of it. The color is also still neutral and
doesn’t have such a bouncing effect that doesn’t work.
I think that this color will work on the product because it is
different and will work well with the other fonts and images to do
with the packaging. The color could go either way on the product
but I strongly feel it will work – it is not too masculine or too
feminine so I am still keeping my target audience in mind.
One of the main reasons why I chose pink is because it is a color
that not many people would associate with a sports drink, I want to
make it as unique as possible but also make sure it stands out with
some purpose.
5. Fonts
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My favorite color and font combination is the
black and green the only disappointment is that
the font is hard to read from close up and afar and
wouldn’t appeal to people on a shop shelf
because they wouldn’t be able to read it. My
favorite font at the minute is ‘Da Mad Rave’ (on
the red background) I wouldn’t have it in that
color as in my opinion it would look better against
the black. Upon change the blue and black works
and it looks balanced in the centre, the blue is the
main focus.
