Donorbadge Best Practices

Radhika Gudavalli [email_address] Ph: 925.518.9539 (mobile) 510.623.0400 (work) Best Practices

Successful rollout cycle Badge Design Receipt Page Design Email Design Initiate Momentum Send Reminder Emails Badge in Solicitation Emails Badge on Giving Landing Page Badge on Fan Page Awareness Website Visitors Direct Gifts Integrate & Test

Successful rollout cycle - Design Badge Design Receipt Page Design Email Design

Badge Design - Image Images should evoke alumni pride Cool, Unique Campaign/Cause focused images

Badge Design – Message/Testimonial ,[object Object],[object Object],[object Object],“ I Support Cal. Join me in helping Cal remain the number one public university. Go Bears ! “ ,[object Object],[object Object],[object Object],[object Object],“ I'm proud to make a difference in the lives of current Davidson students. Every day's a great day to be a Wildcat!! “ “ I made a gift to HWS to help Settle the score. You can too!”

Badge Design – Call to Actions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Receipt Page Design ,[object Object],[object Object],Should be prominently visible i.e without scrolling down/across Display donorbadge as the last step of the giving process Place receipt info below/after the badge Invite them to share their support publicly (Opportunity for them to brag) Request them to be your ambassador

Email Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Successful rollout cycle Initiate Momentum Send Reminder Emails Integrate & Test

Creating momentum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Successful rollout cycle Badge in Solicitation Emails Badge on Giving Landing Page Badge on Fan Page

Badge in solicitation emails ,[object Object],[object Object],[object Object]

Successful rollout cycle Awareness Website Visitors Direct Gifts

Analyze & Track Gifts - Awareness

Analyze & Track Gifts – Website Visitors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Analyze & Track – Direct Gifts ,[object Object],[object Object],[object Object],[object Object]

Questions? [email_address] 925.518.9539 (mobile)

Donorbadge Best Practices

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