9. Brand Voice style options have
two
implementation. Both o
two“New Model of and therefore, the deci
A style Care” is more than jus
ons provide
corporate positioning use shouldwaycarefu
to line. It is a be of de
cessary way we approach health and w
the unique
ree of Message-Focused
- Respect
ibility for The first, referred to as
- An Integratedthe advertisement’s em
Marketing Approach
10.
11.
12. We believe a life well lived
makes for a job well loved.
13.
14. Come on in,
we’ll treat you
like family.
U N I T Y HOSPI TA L
15. Wouldn’t you like to work in a place
where your spirit and your vision
Wouldn’t you like to work in a place
will never be fenced in?
where your spirit and your vision