Integrating Social Media Outreach into your Communications Strategies. My intro to social media presentation for public relations professionals at the Central Michigan PRSA.

1. Putting the “P” back in PR Integrating Social Media Outreach into your Communications Strategies

2. It’s no longer just about the media

3. Social Networks Empower Everyone Brian Solis blogs at PR 2.0 http://briansolis.com

4. Information Travels Differently David Armano blogs at Logic+Emotion – http://darmano.typepad.com

5. Where to begin?

6. They Say Press Releases are Dead

7. But, that’s not really true

8. They just need to be adapted for sharing and search Kevin Dugan and Richard Laermer write the Bad Pitch Blog: http://badpitch.blogspot.com/

9. SEO – Search Engine Optimization Create content that is easily found by consumers AND journalists

10. SEO Basics For more information about SEO, read Lee Odden’s blog, http://toprankblog.com/

11. Google AdWords Keyword Tool

12. Google Trends

14. Start Reading Blogs http://adage.com/power150/

16. Build relationships with bloggers before you need them

18. Put down your shotguns In other words, DO NOT email blast your press release

19. The Don’ts of Blogger Outreach

21. Searching for the right bloggers

24. Social Media Newsrooms Shareable and Searchable

25. Questions?