2. The picture of the film stars in the air show that this is an
exciting digipack and will include and energetic soundtrack.
Their individual costumes are brightly coloured appealing to
their target audience and all their farcical expressions are
happy, making the child want to buy this digipack.
Mise- en- scene: the use of
bright colour's fit the
conventions that would be The dark red curtains in the
expected in this genre and background make the title and the
target audience. the characters the main focus on the
bright secondary colour's digipack. Not only that but they
are positioned center on the
are appealing ant will
digipack this automatically draws
catch the target audiences the focus on them as well as the
eye when in a store. high key lighting around that area.
The Disney channel logo is
on the bottom left of on The “2-Disc Special Edition
this digipack. As soon as Soundtrack” notification at
the kids see the logo they the bottom, is addressed
will recognise it straight especially to High School
away, this is advertising Musical fans.
the “Disney channel
original movie”

3. Each picture has high key lighting, this
shows that they are a star and shows a
clear image of each character to the
audience.
This flap shows four out of
the six main character. They
are posed in a position that
best represents their
character. Beside each framed
The dark red curtains
picture has the characters
represent a show as
real name and who they play
they are stage
in the musical.
curtains.
Ashley Tisdale as Sharpay
Lucas Grabeel as Ryan
Corbin Bleu as Chad
Monique Coleman as Taylor
Fans will be interested to know some details about the
characters as little as their real name.

4. All the main characters
Zac Efron as troy
Vanessa Hudgens as Gabriella
Ashley Tisdale as Sharpay
Lucas Grabeel as Ryan
Corbin Bleu as Chad
Monique Coleman as Taylor
The same mise-en scene as the front cover. Different posse from
the characters. Simple but still eye catching, interesting and
appealing to a young audience.

5. The colours of the CD’s are set colours
that represent High School Musical.
This digipack has a set place that cant be
missed where the 2-Disc Special Edition
Soundtracks are.

7. Over all I think that this is a good and effective digipack. It completely serves it purpose and appeals to its target audience. When
you first open this digipack it could make the buyer question “how comes there is only pictures of four of the main characters our of
six, so where is Gabriella and troy. The reason for this is because inside the left pocket there are two posters one of them together
singing (the first day they met) and the other poster is a smaller picture of them sitting down along side some information about
the tracks and thank you messages from the characters to their supporting fans.

8. Elements that I would use
to help create my
digipack would be a
dedicated area for the
Disk to be.
Like this digipack I will
have a main appealing
I think that the use of a similar picture on
image and font that will
the outside left works with this digipack but
attract my target
with mine I wouldn’t incorporate two images
audiences attention and
that are too similar, I don’t think that is a
the artists logo that will
good use of space. Could possible use that
be recognised by his fans.
space to print the lyrics to is hit single
“always on my mind”
I like the idea of having a picture of the artist, his name and real name but to make mine more interesting I
would add some more information about the artist. And a more appealing background that would fit with the
name of the album and the genre of his music (hip-hop/R&B).
I will include a special addition to this track and that will be a sound
track of Big Quan talking to his fans, letting them know how he got on The back cover is conventional to almost all
with producing this album and a voice recorded thank you message for digipacks. A barcode to sell, the track titles and
their support. The idea of adding something extra to this album makes it some copy right information. I like how this
more appealing to the fans, and although they may have the album digipack has a spine with High School Musical
already, they will also want what consists in the digipack, making more on it so that when it is on the shelf the buyers
money for the artist. can spot it.