This document discusses the increasing use of social media and the internet in the healthcare industry. It provides examples of hospitals and medical professionals using platforms like Twitter, YouTube, blogs and online communities to engage with patients, share health information and medical experiences. The statistics show growing online searches for health information by patients and rising internet and smartphone usage among doctors. Social media is helping improve communication during medical emergencies or crises and enable new forms of medical training and collaboration.
7. Henry Ford Hospital,MI
•Feb 2011: First Live
Tweeting from an OT
•Short Updates on Kidney
Surgery
•Excitement/Public
Awareness
8. First Live Tweetcast of Beating Openheart surgery
Feb 21,2012
Memorial Hermann Northwest Hospital, Houston,TX
Dr. Paresh Patel
Dr. Michael Macris
17. The Mayo Piano “Rockstars”
http://www.youtube.com/watch?v=RI-l0tK8Ok0
Improptu piano duet….2008
Shot and uploaded on Youtube
Embedded on sharing.mayoclinic.org
20. Significant Discovery Events
Date Event Views
I 10/04/2008 First embedded on 58,739
www.facebook.com
H 19/02/2008 First referral from 39,956
www.facebook.com
G 07/04/2009 First Embedded on 1,010,965
sharing.Mayoclinic.com
21. Significant Discovery Dates
Date Event Views
E 05/03/2009 First embedded on 4,290,219
www.fark.com
C 14/05/2009 First embedded on 51,413
videos.komando.com
B 02/09/2009 First view from a mobile 228,652
device
22. The Audience…Who are they?
Most Popular with
Gender Age
Female 45-54
Female 55-64
Male 45-54
24. The Cowans……………Rockstars in their 90s
Feautured in leading newspapers
Flown to NY to be featured in “Good Morning
America”
“Concert for the Ages” : Final Show-Oct 2011
http://www.youtube.com/watch?v=ASzm0hI7rkM&fe
ature=player_embedded
28. Social Media for Training Medical Personnel
Aasae : Training presentations for AHA
Partcipants contribute to discussion using Twitter
# AHAChat
29. Reach Media
Mainstream Media/Industry Journals
Increasing use of Social Media
Share success stories
30. Communicate in time of crisis
Flood
Earthquake
Terrorist attack
Fire
Reak Time Updates
31. Scott and White Healthcare
The First Tweet
Fort Hood shooting
The Next Update
32. Continous stream of updates from S & W
Emergency Room Access
Hospital Operation Status
Retweets from Redcross
Dialog with Reporters
Blogs/Youtube
33. The Results
Followers increased by 78% on three days
S & W Healthcare: “Trending Topic”
YouTube Channel 79 th most watched
35. 230,000 + Members
3 Million + posts
Groups : Health Topics
Privacy Settings
36. 50+ Partner Organizations:
Head & Neck Cancer Alliance
Arthiritis Foundation
Asthma & Allergy Foundation
37. Find Patients like You
Explore Treatment Reports
Learn about Symptoms
Review Research
Check for Conditions
Patient Testimonials
38. www.connected-health.org
Healthcare providers and policymakers
Discuss controversial topics
Share best practices, new ideas,upcoming events and
research
39. The Changing Physicians…
Internet more essential part of professional practice
Smartphones
Research increasingly online
40. “Connect and Collaborate with the Largest Online
Network. Exclusive to Physicians”
110,000+ MDs participating
45. Howard Luks,MD
www.howardluksmd.com
Chief of Sports Medicine and Arthoscopy
Digital Strategist, Chief Medical Officer
@hjluks : 5,762 Followers
46 Videos, 17,000+ Views
46. Howard Luks,MD
Blogs
Orthopedic Social Media
Sports Medicine
Orthopedic Minute Video Blog
Tactical Social Media Guide