1. Shanu Gadiya
Email: er.shanu16@gmail.com
Mobile no.: +91 9907386940
OBJECTIVE
Seeking responsible positions in the field of Online Marketing where I can utilize result-driven,
strong analytical and problem solving ability while enhancing my skills.
SYNOPSIS
• IT professional with zeal to excel in the domain of Search Engine Optimization and Social
Media Marketing with strong conceptual and practical knowledge.
• Creative, Logical and analytical approach having provided valuable inputs in both professional and extracurricular arenas.
SKILL AREAS
• SEO, SMM
• Keyword Research and Analysis
• Industry & Competitive Analysis
• Web Analytics via Google analytics
PROFESSIONAL EXPERIENCE
Company: Cyber Infrastructure Pvt. Ltd. (Indore)
Duration: Dec 2011 – Oct 2015 (3 Year 9 Months)
Designation: SEO Expert
Summary: I have worked on many projects from various industries including Real Estate,
Hospitality, Health, IT, E-commerce and Travel.
ROLES AND RESPONSIBILITIES
• Mapping processes related to requirements & Maintaining client relationship during the project
implementation
• Pre-optimization analysis, site assessment, technical analysis & also Suggesting methods and
strategy to Technical team to optimize code of site as per set standards of search engines
• Implementation of all SEO related strategy including Keyword Research, Meta Tags & Content
optimization, creating XML sitemaps, Robots.txt, Interlinking of pages (URL Structuring), etc.
• Keyword research and keyword intelligence study
• Off page activities which includes search engine submissions like Directory Submission, Social
Bookmarking, Article Writing, Submission and Promotion, Press Release Submission and
Promotion, Classified Ads Submission and Promotion, Local and Business Profile Listing and
Promotion, Image Submission, Forum Posting And Blog Commenting, Video Uploading and
Promotion, Blog Posting, PDF File Submission and Promotion, PPT Submission and Promotion
• Digital Assets Optimization with Video Optimization, Image Optimization, YouTube Optimization
• Link Removal – Analyze and remove all the spammy and suspicious backlinks of website
generated in the past and request for reconsideration for the websites affected by penguin
• Analyze Site Metrics through analytics and create monthly reports on trends and analysis of
overall web activities for the projects

2. • Devising social media optimization strategies for brand building in community websites like
Facebook, Twitter, LinkedIn, YouTube and blogging (Blog Spot, Word press)
• Build online profiles on social network sites such as LinkedIn, Facebook, Twitter, My Space,
etc.
• Maintained Google+ Profile for a Travel group with more than 200+ Location Based Page, daily
updates regarding Monuments, City Attraction, Local Cuisine, Restaurants, Hotels and resorts,
etc.
TECHNICAL COMPETENCIES
• Web Master Tools: Google Web Master Tool, Yahoo Site Explore, MSN Web Master Tool
• CMS Platforms: Wordpress, Zen Cart, Open Cart (For Onpage Implementation)
• FTP Tools: FileZilla, Putty
• SEO Tools: Google Analytics, Google Tag Manager, Web trends, SEO Spyglass, Rank Tracker
• Keyword Research Tool: Google Adword, SEMrush, Word Tracker, Keyword Spy
• Backlink Research Tool: Majestic SEO Tool, Open Site Explorer, Link Research Tool
EDUCATIONAL QUALIFICATION
• B.Tech in Information Technology from Truba Institute Of Engineering, Bhopal in 2011 with 68%
• XII from Trinity Convent Senior Secondary School, Vidisha in 2007 with 54.4%
• X from Trinity Convent Senior Secondary School, Vidisha in 2005 with 86%
HOBBIES / AREA OF INTEREST
• Dancing
• Writing (Personal Blog: shanu1989.blogspot.com)
• Listening to music
• Traveling
PERSONAL INFORMATION
• Husband’s Name : Mr. Vinay Gadiya
• Marital Status : Married
• Date of Birth :16th Feb, 1989
• Passport Number – N4406113
DECLARATION
I hereby declare that the above information is true to the best of my knowledge and I bear the
responsibility for any wrong information, if specified.
Shanu Gadiya