These were slides first presented by Shashank Nigam for the ancillary revenues and airline branding webinar, conducted by SimpliFlying.com.
Learn how you can:
* Make un-bundling work to suit your customers' lifestyles
* Entice customers through "reverse-bundling" in the recession
* Maximize existing revenue channels, without compromising the brand
* Cultivate new revenue channels using Web 2.0 tools, like Facebook, Twitter and blogs
* Increase conversion rates for ancillary channels
* Keep the brand intact while earning more per customer
The webinar includes eye-opening case studies from leading airlines like RyanAir, AllegiantAir, AirAsia, Virgin Blue, JetBlue, Southwest and Singapore Airlines.
2. About the Speaker
• Founder & CEO, SimpliFlying
• Authority in airline branding
• Columnist - Interbrand’s BrandChannel
• Co-author of two books on branding