Organisational Study conducted at Vivanta By TAJ MALABAR

1. By
Sharath K Murali
Reg No: 60755

2. WILLINGDON ISLAND,KOCHI

3. INTRODUCTION
• Hotel is a place where a bonafide traveler gets shelter, food &
and other facilities for a pay, provided he is fit in a condition to
be received by the hotel. Basically hotel is a place home away
from home, where it caters & also provides shelter & various
other facilities
• Vivanta byTaj – Malabar situated onWillingdon Island with a
magnificent view of Cochin Harbor

4. OBJECTIVES OF THE STUDY
• To know the organizational aspects of a five star hotel.
• To study about the organization structure and it’s functioning.
• To familiarize with different departments and responsibilities of
various departments and department heads respectively.
• To analyze the strength, weakness, opportunities and threats of
the organization

5. LIMITATIONS
• Financial position of the firm is not mentioned.
• Due to busy schedule of Managers, it prevented lengthy
discussions.
• Time was a limiting factor.
• They were not willing to disclose some of the major information

6. INDUSTRY PROFILE
• The hotel industry is by nature and structure is international, a
multidimensional and worldwide in its operation and versatile in its
objectives of its earnings is almost indefinite
• It constitutes an important sector of tourist infrastructure of the
economy
• Categorized on the basis of :
1. Star
2. Size of hotel
3. Location
4. Segment

7. COMPANY PROFILE
• The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively
known asTaj Hotels Resorts and Palaces and are recognized as one ofAsia's
largest and finest hotel company
• The Company was started in 1902 by Jamshetji. N.Tata, its first property,TheTaj
Mahal Palace Hotel, Bombay
• In 1970s, the Company began a long term programme of geographic expansion
and development of new tourist destinations in India which led to its emergence
as a leading hotel chain in India
• Hotels operated by theTaj Group internationally are located in US, Australia,
Dubai, Maldives, Malaysia, Sri Lanka, the United Kingdom,Yemen and Zambia.

8. PRODUCT PROFILE
• Vivanta byTaj Malabar situated onWillingdon Island with a magnificent
view of Cochin Harbor.Vivanta byTaj Malabar is a fine balance between
yesterday and tomorrow
• EachVivanta has its own Motifs
1. Fishing and Rice Boat
2. Romance on Gundu Island
3. HighTea at Sea
4. Breakfast Cruise
5. Backwaters Cruise

9. Retreats
• SUPERIOR CHARM
• SUPERIOR CHARM - SeaView
• PREMIUM INDULGENCE - SunsetView
• SUPERIOR CHARM HERITAGE
• SUPERIOR CHARM HERITAGE - SeaView
• DELUXE ALLURE SUITE
• PREMIUMTEMPTATION SUITE

10. SUPERIOR CHARM SUPERIOR CHARM - SeaView

11. PREMIUM INDULGENCE- SunsetView SUPERIOR CHARM HERITAGE

12. SUPERIOR CHARM HERITAGE - SeaView DELUXE ALLURE SUITE

13. PREMIUMTEMPTATION SUITE

14. Feast
•THE PEPPER
•THE RICE BOAT
•THETHAI PAVILION
•DOLPHINS POINT
•MATTANCHERY BAR

15. THE PEPPER THE RICE BOAT

16. THETHAI PAVILION DOLPHINS POINT

17. MATTANCHERY BAR

18. FRONT
OFFICE
MANAGER
SECURITY
MANAGER
EXECUTIVE
HOUSE
KEEPER
EXECUTIVE
CHEF
FOOD&
BEVERAGE
FINANCIAL
CONTROLLER
MATERIAL
MANAGER
CHIEF
ENGINEER
SALES
MANAGER
HR
MANAGER
L&D
MANAGER
ASST.SPA
MANAGER
Bqt.sales
manager
Conf.
coordinator
GENERAL
MANAGER
DUTY
MANA
GER
FRON
T
OFFIC
E
ASST
BELL
BOY
SECURITY
GUARDS
OUTSOURCED
HK
ATTENDENT
S
SOUS
CHEF
JR.SOUS
CHEF
COOK
RM
ARM
Sr.
waite
rs
Waiters
Accounts
officer
Credits
manager
F&B
controller
Asst.store
officer
Credits
Asst
Accounts
Asst
Store
attendant Sr.purchase
Asst
Engineer
Shift in
charge
Plant
operato
rs
Reservati
on Asst
HR
Assistant
L&D
Asst
Beautician
Hair
dresser
Yoga
trainer
Therapists
Pool
attendant
Attendant
HK
SUPERVI
SOR
APPRENTIC
E
ORGANIZATIONAL
STRUCTURE

19. FUNCTIONAL DEPARTMENTS
1. Front Office
2. Security Department
3. House Keeping Department
4. Food & Beverage Department: a) Production b) Services
5. Finance Department
6. Materials Department
7. Engineering Department
8. Sales & Marketing Department
9. Human Resource Department
10. Learning & Development Department

20. 1) Front Office

21. 2) Security Department

22. 3) House Keeping

23. 4) Food & Beverage Department

24. Kitchen

25. 5) Finance Department

26. 6) Materials Department

27. 7) Engineering Department

28. 8) Sales & Marketing Department

29. 9) Human Resource Department

30. 10) Learning & Development Department

31. SWOT ANALYSIS

32. STRENGTH
• Better quality of service
• Location advantage
• One of theirTop 10 favorite hotel spas in Asia
• Frequent customers.
• The Rice Boats restaurant has one of the most outstanding
wine lists in the world.
• High Brand image.

33. WEAKNESS
• They need a lot of investment.
• It’s very costly for the Indians to afford the tariffs and service
charges set byTaj hotels.
• Adaption to technological changes takes time.
• Operations bound by Government regulations
• Environmental Hazard from waste

34. OPPORTUNITY
• Spa clinic is opened to outsiders
• Untapped potential
• Rapid expansion in both International and Domestic
destinations
• Meeting growing demand in the budget and mid-market
segments.
• Extending the product portfolio
• Increase inTourist

35. THREAT
• Growing presence of international hospitality chains
competing in the Luxury and Business segments, to meet
excess demand situation.
• Slowdown of international demand resulting in reduction of
revenue
• AsTaj hotels is a popular group, it is always in the eyes of the
terrorists, asTAJ has already faced such an incident.
• Its huge competitors like Oberoi, Leela, Marriot, Crowne
Plaza etc are also providing same facilities

36. FINDINGS
• High qualified, skilled and hardworking labor force
• Vivanta byTaj Malabar is having a very good reputation among
the people.
• Even though the Hotel is providing good quality service, the
expenses charged are high.
• Vivanta byTaj Malabar is equipped with adequate number of
staffs to meet the service needs of the customers
• The Hotel is having good quality and hygiene environment.

37. FINDINGS Cont.
• The various departments of the Hotel are interlinked through
computerization.This integrates the functions of the Hotel and
facilitates smooth functioning.TCS cloud computing is being
used.
• The Hotel takes systematic measures for the safe disposal of
waste materials.
• Maintaining a good relationship between management and
employees.
• Campus connect program to recruit students from various
colleges

38. SUGGESTIONS
• Taj should implement an automatic check-in system to cater to
business travelers’ demand for efficient and fast service. Check
in using phone, where the customers receive room number.
• Annual medical checkup for all workmen and employees can
be done free from organization side.
• Implementing a refer-a-friend program will continue to drive
demand forTAJ Hotels. People who are referred by friends are
3 times likely to buy in than others. Give loyalty points to the
Referrer and Referee.

39. SUGGESTIONS Cont.
• Since the technologies are changing day by day, the hotel
should ensure that they are getting updated with the changing
technologies, like changing the ordinary bulbs to LED,
changing LCDTelevisions to LED.
• Tour packages which includes packages to Kumarakom,
Munnar, Alappuzha etc

40. THANK
YOU