I interviewed over two dozen product management professionals across the country who told me they HATE preparing business cases, calling them "a joke," "guesswork," "pretend," and even "evil". On top of that, they said their #1 challenge was getting internal buy-in and managing stakeholders.
The fact is we lack the tools to be able to craft and sell our product strategy. PowerPoint and Word just don't cut it. And in any case, no one ever really reads them.
In this session at ProductCamp DC 2013, I shared my experience of using the principles of Lean Startup, Customer Development and Running Lean to quickly capture my product vision, and then systematically de-risk it, while developing traction among internal stakeholders.
(Note: Lean Startup, Customer Development and Running Lean were developed by Eric Ries, Steven Blank and Ash Maurya, respectively.)
22. 11/1/12 Confidential 21
VALIDATED LEARNING BOARD
UNTESTED
IN PROGRESS DONE
Risk/Assumption Build Measure Learn
Who are my early
adopters?
EXPERIMENT: Landing page
test on UserTesting.com
FALSIFIABLE HYPOTHESIS:
80% of 100 participants will
validate the messaging
Does the UVP
messaging
resonate?
Can integration
with service
providers be done
cost-effectively?
Is this a problem
worth solving?
Compete with
Project Gold for
prioritization?
IT capacity
available?
Will service
providers pay for
it?
EXPERIMENT: Interviews
with 20 service providers
FALSIFIABLE
HYPOTHESIS: 80% will
validate value prop of
our service