SlideShare une entreprise Scribd logo
1  sur  19
Monetizing Communities Ethics and Strategies
Monetizing Communities ,[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Communities ,[object Object],[object Object],[object Object],[object Object]
Opportunity: Context is King ,[object Object],[object Object],[object Object]
Opportunity: Communities in Context ,[object Object],[object Object],[object Object]
Opportunity: The Return on Community ,[object Object],[object Object],[object Object]
Challenge: Community Precedes Profit ,[object Object],[object Object],[object Object]
Challenge: CPM Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenge: PPC Advertising ,[object Object],[object Object],[object Object],[object Object]
Challenge: Placement ,[object Object],[object Object],[object Object]
Ethics: Community Integrity ,[object Object],[object Object],[object Object],[object Object]
Strategies: Choosing Tactics ,[object Object],[object Object],[object Object]
Strategies: Affiliate Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flexibility & Control: Affiliate Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Marketing: Choosing Partners ,[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Marketing: Back to Ethics ,[object Object],[object Object],[object Object]
Affiliate Marketing Resources ,[object Object],[object Object]

Contenu connexe

Similaire à Monetizing Communities: Ethics and Strategies

Formulating Ec Strategy
Formulating Ec StrategyFormulating Ec Strategy
Formulating Ec StrategyRavi krishna
 
Ad Networks Panel Reach Vs Niche
Ad Networks Panel Reach Vs NicheAd Networks Panel Reach Vs Niche
Ad Networks Panel Reach Vs NicheDave Liu
 
Principles Of Internet Marketing
Principles Of Internet MarketingPrinciples Of Internet Marketing
Principles Of Internet Marketingkameran
 
eMarketer Webinar: Keys to Online Display Advertising
eMarketer Webinar: Keys to Online Display AdvertisingeMarketer Webinar: Keys to Online Display Advertising
eMarketer Webinar: Keys to Online Display AdvertisingeMarketer
 
Brand Channel Summary
Brand Channel SummaryBrand Channel Summary
Brand Channel SummaryZena Weist
 
Change Comes From Within
Change Comes From WithinChange Comes From Within
Change Comes From WithinLeon Benjamin
 
Native vs display advertising
Native vs display advertisingNative vs display advertising
Native vs display advertisingGreedyGame
 
Getting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2BGetting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2BBonfire Marketing Company
 
MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09
MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09
MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09MediaTrust
 
Online Strategy Discussion Primer
Online Strategy Discussion PrimerOnline Strategy Discussion Primer
Online Strategy Discussion Primerstuartmm
 
Listening to the Conversation — The New Communications Imperative
Listening to the Conversation — The New Communications ImperativeListening to the Conversation — The New Communications Imperative
Listening to the Conversation — The New Communications ImperativeConverseon
 
Iab Local Presentation Cleveland
Iab Local Presentation ClevelandIab Local Presentation Cleveland
Iab Local Presentation ClevelandDave Rigotti
 
Online media planning & strategy
Online media planning & strategy Online media planning & strategy
Online media planning & strategy neetant
 
SMX@adtech: Trends and Developments — JeffPruitt
SMX@adtech: Trends and Developments — JeffPruittSMX@adtech: Trends and Developments — JeffPruitt
SMX@adtech: Trends and Developments — JeffPruittadtech_fan
 
Nico Perez + Founders Institute talk: Revenue, Costs & profits
Nico Perez + Founders Institute talk: Revenue, Costs & profitsNico Perez + Founders Institute talk: Revenue, Costs & profits
Nico Perez + Founders Institute talk: Revenue, Costs & profitsNico Perez
 
B 2 B And Social Media
B 2 B And Social MediaB 2 B And Social Media
B 2 B And Social Mediafinndigital
 

Similaire à Monetizing Communities: Ethics and Strategies (20)

Demystifying Internet Marketing
Demystifying Internet MarketingDemystifying Internet Marketing
Demystifying Internet Marketing
 
Formulating Ec Strategy
Formulating Ec StrategyFormulating Ec Strategy
Formulating Ec Strategy
 
Ad Networks Panel Reach Vs Niche
Ad Networks Panel Reach Vs NicheAd Networks Panel Reach Vs Niche
Ad Networks Panel Reach Vs Niche
 
Principles Of Internet Marketing
Principles Of Internet MarketingPrinciples Of Internet Marketing
Principles Of Internet Marketing
 
eMarketer Webinar: Keys to Online Display Advertising
eMarketer Webinar: Keys to Online Display AdvertisingeMarketer Webinar: Keys to Online Display Advertising
eMarketer Webinar: Keys to Online Display Advertising
 
ASMI Keynote
ASMI KeynoteASMI Keynote
ASMI Keynote
 
Brand Channel Summary
Brand Channel SummaryBrand Channel Summary
Brand Channel Summary
 
Change Comes From Within
Change Comes From WithinChange Comes From Within
Change Comes From Within
 
Native vs display advertising
Native vs display advertisingNative vs display advertising
Native vs display advertising
 
Getting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2BGetting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2B
 
MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09
MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09
MediaTrust's CEO, Peter Bordes' Affiliate Convention Keynote 06.19.09
 
Online Strategy Discussion Primer
Online Strategy Discussion PrimerOnline Strategy Discussion Primer
Online Strategy Discussion Primer
 
UPDATED: Leveraging Social Media (or How to get a #1 ranking on Google)
UPDATED: Leveraging Social Media (or How to get a #1 ranking on Google)UPDATED: Leveraging Social Media (or How to get a #1 ranking on Google)
UPDATED: Leveraging Social Media (or How to get a #1 ranking on Google)
 
Listening to the Conversation — The New Communications Imperative
Listening to the Conversation — The New Communications ImperativeListening to the Conversation — The New Communications Imperative
Listening to the Conversation — The New Communications Imperative
 
Iab Local Presentation Cleveland
Iab Local Presentation ClevelandIab Local Presentation Cleveland
Iab Local Presentation Cleveland
 
Online media planning & strategy
Online media planning & strategy Online media planning & strategy
Online media planning & strategy
 
SMX@adtech: Trends and Developments — JeffPruitt
SMX@adtech: Trends and Developments — JeffPruittSMX@adtech: Trends and Developments — JeffPruitt
SMX@adtech: Trends and Developments — JeffPruitt
 
LIFT Presentation
LIFT PresentationLIFT Presentation
LIFT Presentation
 
Nico Perez + Founders Institute talk: Revenue, Costs & profits
Nico Perez + Founders Institute talk: Revenue, Costs & profitsNico Perez + Founders Institute talk: Revenue, Costs & profits
Nico Perez + Founders Institute talk: Revenue, Costs & profits
 
B 2 B And Social Media
B 2 B And Social MediaB 2 B And Social Media
B 2 B And Social Media
 

Dernier

Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseribangash
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 

Dernier (20)

Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 

Monetizing Communities: Ethics and Strategies