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Smarter Wi-Fi for Higher Ed
1. RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Smarter Wi-Fi
for Higher Ed
Date: January 25, 2012
Time: 3:00 PM to 3:40 PM EST
2. 2RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Fast and Fierce
INTRO TO RUCKUS WIRELESS2
Began Operations 2004, Sunnyvale, CA
Status Publicly held (NYSE: RKUS)
CEO Selina Lo
Innovation Carrier class Smart Wi-Fi
R&D Centers Sunnyvale, China, Taiwan, India, Israel
2011 Revenue $120 million
3Q12 revenue $59 million
CAGR 64% (2009-2011)
Customers 18,000+
Employees 600+ in 24 countries
Patents 60 granted (82 pending)
Markets Carrier/enterprise wireless infrastructure
3. 3RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Critically Acclaimed Everywhere
2012 best breakthrough technology vendor
2011 fastest growing of top 5 WLAN vendors
2011 best performing wireless system
2011 top Wi-Fi channel company
2011 best mobile broadband technology
4. 4RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Market Leadership
▪ Ruckus is a good solution for
enterprises in hospitality, education and
other industries requiring a cost-effective
WLAN network.
▪ It has a broad offering with an
aggressive pricing model that
enables users to deploy WLAN inside and
outside … including enterprise, branch
and teleworkers.
▪ Clients gave Ruckus very high marks
for its service and support experience
across all its target markets, and solid
performance for small and large
installations.
“
”
0
10
20
30
40
50
60
70
80
90
57.4%
43.7%
37.7%
52.7%
82.4%
HP
Aruba
Cisco
Motorola
Source:
Sept. 2011
Ruckus
Q2, 2010 to Q2, 2011
WW WLAN Growth
Top 5 WLAN Vendors
by Quarterly Revenue
6. 6RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
The World is Changing…Fast
14,275MB30 MB 1050MB
Potential Data Traffic Growth from Single User
▪ New devices/applications redefining
wireless landscape
▪ Video estimated to account for
66 percent of global mobile data
traffic by 2014
▪ Wi-Fi is now front and center but
MUST change to be helpful
7. 7RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
1. Wi-Fi is undependable, signal strength erratic
2. Performance is inconsistent
3. Signals don’t reach, coverage is spotty
4. WLAN systems are costly, cumbersome and complex
What’s the Problem(s)?
CONSISTENT PERFORMANCE
AT ANY RANGE
8. 8RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Higher Ed
▪ Feature-rich
▪ Simple to install
▪ Affordable
▪ Reliable
▪ Multiple APs
▪ 100s-1000s users
▪ Little IT staff
Limited Choices for Colleges
CONSUMER/SOHO
▪ Cheap
▪ No features
▪ Hard to manage
▪ Single AP
▪ <10 users
FORTUNE 500
▪ Costly
▪ Cumbersome
▪ Complex
▪ Designed for 10,000+ users
9. 9RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
What’s Driving Wireless?
▪ Collaboration between students,
teachers, and parents
▪ Online instruction and testing
▪ BYOD is happening every day and
highly encouraged
▪ Increasingly reliant on Web-based
applications
▪ Supporting Wi-Fi capable devices
district wide
▪ Role-based SSID for administrator,
professor, student, and guest access
10. 10RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Higher Ed Under Pressure
▪ Limited budget and IT staff
▪ Wi-Fi coverage needed EVERYWHERE
▪ Stable and powerful client connectivity
▪ Lot of physical space (indoors and out)
▪ Migrating to higher speeds (802.11n)
▪ Video/voice support essential (IPTV, CCTV)
▪ Flood of new Wi-Fi-enabled devices to school
(BYOD = 3 to 4x devices per user)
▪ Guest access ranging from all access to restricted
11. 11RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Educators’ Wi-Fi Top 10 List
1. Higher speeds (802.11n)
2. Lower TCO
3. No new cabling
4. Simplified security
5. More reliable client connectivity
6. Make high density client environments better
7. Complete indoor/outdoor coverage – with fewer AP’s
8. Adaptive to changes without human intervention
9. Work well in a multi-vendor network
10.Flexible deployment options
12. 12RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Enter Smart Wi-Fi from Ruckus
Robust and ultra-simple
to use applications
Smarter
WLAN
applications
1.Half the
deployment
time at
half the cost
2.100%
performance
increase over
any other
802.11n
WLANs
Dual-Band 802.11n
indoor/outdoor
APs with adaptive
antenna technology
Unmatched performance
at range
Complete remote control
over remote
APs and WLANs
Remote Wi-Fi
systems
manager
Scalable
Smart WLAN
controllers
Flexible, scalable,
feature-rich WLANs
13. 13RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Smarter Wi-Fi in Higher Ed
SmartCast QOS
enables
unprecedented
support for
multimedia
distribution
Smart Meshing
extends Wi-Fi
services to portables
and remote building
without Ethernet
Adaptive antennas
and band steering
are ideal for
high-capacity,
dense user enviroments
Outdoor Wi-Fi
allows service
extension to public
areas such as
school quads and
sports fields
Open/DPSK
simplifies security
with unique
encryption keys for
each user
Centralized
Remote
Management
eliminates controllers
at every site and the
need for all traffic to
flow through
a single point
5GHz Wi-Fi
Backhaul
eliminates recurring
fixed-line, fiber to
extend broadband
connectivity
Flexible Deployment
Options
provide the right tool
for the job
Zero IT
automatic end user device
security configuration for
school issued and BYOD
15. 15RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
More Than Just Smarter Radios
▪ More users and usable capacity
▪ More video streams; better voice quality
▪ Differentiated policies
SmartCast
QoS
Smart
Meshing
FlexMaster
▪ Service provider targeted statistics
▪ Multi-tenant support for managed services
▪ Scalable to 100,000s APs
▪ Scalable coverage and capacity
▪ Self-organizing; flexible deployment
▪ Lowest cost Wi-Fi backhaul for small cell sites
FlexConnect
Zero-IT Client
Activation
▪ Improves user experience
▪ Simplifies device management
▪ Simple, robust security with Dynamic PSK
16. 16RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
What’s the Big Difference?
THEM US
Fixed 1:1 relationship
between Wi-Fi radios
and antennas
Dynamic 1:many
relationship
between Wi-Fi
radios and antennas
17. 17RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Unmatched Real-World Performance
▪ Years of customer experiences attest
▪ In the messy real world of day-to-day
wireless network operation...
▪ Ruckus gear consistently outperforms
conventional reference designs
▪ 2x better range, capacity, reliability, and
self-adapting autonomy
▪ 1/2 the capex and operating costs
Patented BeamFlex Adaptive Antenna Technology
Optimized packet-by-packet
selection from among 2n
possible patterns
digital switch Large number (n) of small, inexpensive
antenna elements with directional and
polarization diversity
BeamFlex™
optimization engine on
host processor
Off-the-shelf
802.11 chipset and
RF front end
Them
Us
18. 18RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Interference
What’s Smart Wi-Fi?
▪ Patented technology that combines
▪ Smart antenna arrays
▪ Best path selection algorithms
▪ Advanced quality of service engine
▪ Smart mesh RF routing
▪ Centralized Wi-Fi management
▪ Adapts to real-time changes
in environmental conditions
▪ Extends signal range (Wi-Fi coverage) 2
to 4 times with fewer APs
▪ Delivers predictable performance
▪ Radically simplifies deployment
and administration
19. 19RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Reliable Performance
AP models: Ruckus 7363, Cisco 3500, Aruba 125,
HP 460, Meraki 24, Apple Extreme.
Ruckus
Meraki
HP
Cisco
Aruba
Apple
Downlink Mbps
0 20 40 60 80
1 client, 100’
2.4 GHz
No interference
Non Line of Sight Beating Interference
Ruckus
Meraki
HP
Cisco
Aruba
Apple
Uplink Mbps
0 20 40 60 80
1 client, 70’
5 GHz
Line of sight
Ruckus
HP
Aruba
Cisco
Meraki
Apple
Aggregate Bi-Directional Mbps
0
60 Clients, Bi-Directional
20 40 60 80 100
Failed to Finish
Failed to Finish
5 GHz
75% downlink
25% uplink
Ruckus
HP
Aruba
Cisco
Meraki
Apple
Aggregate Uplink Mbps
0
60 Clients, Uplink
20 40 60 80 100
5 GHz
20. 20RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Dealing With Density
Dual-band
802.11n
• Steers clients to 5GHz by
withholding probe and auth
responses on 2.4GHz
• Doesn’t steer clients below RSSI
threshold set per WLAN
• Client table in each AP tracks
• Client probe requests per band
• Avg. RSSI per band over last minute
• Dual band support
• Table checked before responding
to client
After Band Steering
5GHz – 14 (82%)
2.4GHz – 3 (18%)
Band Steering for High Capacity Environments
Before Band Steering
5GHz – 3 (18%)
2.4GHz – 14 (82%)
2.4 Ghz
5.0 Ghz
22. 22RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Introducing the Wi-Fi Wall Switch
▪ The first 802.11n (2.4GHz) integrated
wired/wireless wall switch
▪ Ideal for Student Housing
▪ Ubiquitous connectivity
▪ Best Wi-Fi for converged IP services
▪ Lowest TCO
▪ CAPEX
▪ Ethernet connectivity without more wires
▪ Lower cost per room
▪ OPEX
▪ Simple to install/use
▪ Flexible connectivity
▪ Centrally managed
Wired/wireless EVERYWHERE to support
converged IP services at the highest
performance and lowest cost ever!
23. 23RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
▪ Flexible wired connectivity
▪ Requires only 802.3af to power
▪ Low profile and support wall or ceiling
mount
▪ Patented adaptive antenna technology
▪ Automatic interference mitigation
▪ Supports standard ZoneFlex software
▪ Supports adaptive meshing and meshes
with other ZoneFlex APs
▪ Standalone or centrally managed
▪ Lifetime warranty
The ZoneFlex 7300 Series
Affordable, Mid-range 802.11n Smart Wi-Fi Access Points
ZoneFlex 7363
Dual-band, 2X2 802.11n
ZoneFlex 7343
Single-band (2..4GHz), 2X2 802.11n
24. 24RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
ZoneDirector Smart WLAN Controllers
▪ Network, RF, security
and location management
all-in-one
▪ Internal authentication database,
seamless AD and RADIUS integration
▪ Super simple guest access
▪ Wireless intrusion
detection (WIDS) support
▪ Scales from 6 to 500 APs
▪ Out of datapath
▪ Automatic redundancy
▪ Advanced feature set
▪ Smart Mesh support
▪ Dynamic PSK
▪ L2/L3 support
▪ Rogue AP detection
▪ User policies
25. 25RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
A Family of Super Smart APs
FEATURE ZF2942 ZF7343 ZF7363 ZF7962 ZF2741 ZF7762 ZF7731
Mounting options
Wall,
ceiling
Wall,
ceiling
Wall,
ceiling
Wall,
ceiling
Wall,
Ceiling, Pole
Wall, Ceiling,
Pole
Wall,
Ceiling, Pole
Wi-Fi technology 802.11g
802.11n
(2.4 GHz)
802.11n
(2.4/5GHz)
802.11n
(2.4/5GHz)
802.11g
802.11n
(2.4/5GHz)
802.11n
(5GHz)
Radio chains 1x1 2x2:2 2x2:2 3x3:2 1x1 3x3:2 2x2:2
Antenna elements 12 8 14 19 12 12 -
Antenna combinations 4000+ 256 300+ 4000+ 4000+ 4000+ -
Signal gain 9dBi /-17dB 4dBi /-10dB 4dBi /-10dB 7dBi /-15dB 9dBi /-17dB 7dBi / -15dB
14dBi/30°
beam width
Polarization (vert/horz) Dual Vertical Vertical Dual Dual Dual Dual
Smart Mesh support -
Ethernet ports 2 3 3 2 2 2 1
802.3af PoE support
External connector USB USB
MSRP list price (US$) $399 $499 $599 $999 $1,199 $1,999 $2,398
Indoor Outdoor
26. 26RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Introducing FlexMaster™
IP Network
FlexMaster
Remote Management of ZoneFlex WLANs
Administration OfficeAdministration Office
Science Hall
Library
27. 27RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Flexible Deployment Options
▪ Standalone or centrally-managed smart APs
▪ Mesh or hardwire mesh APs
▪ Centralized or remote controllers
▪ Remote Wi-Fi management over WAN
▪ Seamless integration with existing auth servers
▪ Controllers out of data path
One Location,
Multiple APs
Multiple Locations,
One AP
Multiple Locations,
Multiple APs