Why is Content Marketing such a big deal? Check out a few of these statistics and then go see how you can learn and teach others How to Use Content Marketing to Build Your Brand: http://BusinessContentPLR.com/Branded

2. What Does the Consumer Think?
of consumers consider Custom Content useful.
Engage
of consumers feel that organizations that
produce custom content are interested in
building good relationships with them.
Engage

3. What Does the Consumer Think?
of consumers prefer to get to know a company via
content rather than ads.
ContentPlus
of consumers read content marketing articles at
least once a month.
The CMA

4. Who Uses Content Marketing?
Organizations that us
C.M.
Organizations that don't
use C.M.
9 out of 10 organizations use content to market
The Content Marketing Institute

5. Who Uses Content Marketing?
On average, marketers use over
of their budget on content marketing.
Leaderswest

6. How Does Traditional Marketing Compare?
0
10
20
30
40
50
60
70
80
90
100
44% of Direct Mail
is unopened
86% of People skip
TV Ads
91% of People
Unsubscribe from
Company EmailsWebServes

7. How Does Traditional Marketing Compare?
LeadersWest
For every spent, content marketing
creates
as many leads as traditional marketing methods.

8. How does Traditional Marketing Compare?
LeadersWest
Content marketing costs approximately
less than traditional advertising.

9. Where is Content
Marketing Used?
0 20 40 60 80 100
Social Media
eNewsletters
Case Studies
Articles on other websites
White Papers
Research Reports
Infographics
Mobile Content
Print Magazines
Virtual Conferences
Licensed/Syndicated…
Digital Magazines
Games
Percentage of how many Content Marketers use each specific method.
TopRankBlog

10. How is Content Marketing Growing?
0
5
10
15
20
25
30
35
40
45
50
2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn
Amount Spent on Content Marketing 2011-2013
Custom Content Council

11. A Word From the Experts…
“Traditional marketing talks at
people.
Content marketing talks with
them.”
Doug Kessler

12. A Word From the Experts…
“I realized the importance of having a story
today is what really separates
companies.
People don't just wear our shoes, they
tell our story.”
Blake Mycoskie, CEO of Tom’s Shoes

13. A Word From the Experts…
“Good copy can't be written with
tongue-in-cheek, written just
for a living.
You've got to believe in the
product.”
David Ogilvy

14. A Word From the Experts…
“Content is king.”
Bill Gates

15. Ready to Build Your Own
Content Brand?
…..and Teach Others to Do the
Same?
Grab our customizable training course:
BusinessContentPLR.com/Branded