Content marketing is your best way to connect with customers and your market in general. Check out some of the statistics and words from content marketing experts. Then think about how YOU will improve your content creation skills.

1. Why You Need to
Master Your Content
Creation Skills
Brought to you by:
Business Content PLR
www.BusinessContentPLR.com

2. What does the Consumer think?
Of Consumers consider Custom Content useful.
Engage
Of Consumers feel that Organizations that produce
Custom Content are interested in building good
relationships with them.
Engage

3. What does the Consumer think?
Of Consumers prefer to get to know a company via Content rather than ads.
ContentPlus
Of Consumers read Content Marketing Articles at least once a month.
The CMA

4. Who Uses Content Marketing?
Organizations
that us C.M.
Organizations
that don't use
C.M.
9 out of 10 Organizations use Content to Market
The Content Marketing Institute

5. Who Uses Content Marketing?
On Average, Marketers use over
of their budget on Content Marketing.
Leaderswest

6. How does Traditional Marketing Compare?
0
10
20
30
40
50
60
70
80
90
100
44% of Direct Mail
is unopened
86% of People skip
TV Ads
91% of People
Unsubscribe from
Company Emails
WebServes

7. How does Traditional Marketing Compare?
LeadersWest
For Every spent, Content Marketing creates
as many leads as Traditional Marketing Methods.

8. How does Traditional Marketing Compare?
LeadersWest
Content Marketing costs approximately
less than Traditional Advertising.

9. Where is Content
Marketing Used?
0 50 100
Social Media
Website Articles
eNewsletters
Blogs
Case Studies
Videos
Articles on other websites
In-Person Events
White Papers
Webinars/Webcasts
Research Reports
MicroSites
Infographics
Branded Content Tools
Mobile Content
eBooks
Print Magazines
Books
Virtual Conferences
Podcasts
Licensed/Syndicated Content
Mobile Apps
Digital Magazines
Print Newsletters
Games
Percentage of how many Content Marketers use each specific method.
TopRankBlog

10. How is Content Marketing Growing?
0
5
10
15
20
25
30
35
40
45
50
2011 - $16.6bn 2012 - $40.2bn 2013 - 43.9bn
Amount Spent on Content Marketing 2011-2013
Custom Content Council

11. A Word from the experts…
“Traditional marketing talks at
people.
Content marketing talks with
them.”
Doug Kessler

12. A Word from the experts…
“I realized the importance of having a story today is what really
separates companies.
People don't just wear our shoes, they tell
our Story.”
Blake Mycoskie, CEO of Tom’s Shoes

13. A Word from the experts…
“Good copy can't be written with tongue-in-
cheek, written just for a living.
You've got to believe in the
product.”
David Ogilvy

14. A Word from the experts…
“Content is King.”
Bill Gates

15. Ready to Master Your Own
Content Creation Skills?
…..and Teach Others to Do the
Same?
Grab our customizable training course:
www.BusinessContentPLR.com/offers/content-creation-mastery