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Corporate identity

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STRATEGY MARKETING COMMUNICATION - MALAYSIAN OUTLOOK CORPORATE IDENTITY RASLINDA BINTI RAZALI YEO SIEW HUI         TUNG YAU WAI         TONG TIONG VEE Tutor : DAMANSARA
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]
DEFINITION ,[object Object],[object Object],[object Object],[object Object],[object Object]
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SHAPING IDENTITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IDENTITY MANAGEMENT STEP 1: CONDUCT AN IDENTITY AUDIT STEP 2: SET IDENTITY OBJECTIVES Access the current reality Clear goals is essential to the identity process STEP 3: DEVELOP DESIGNS AND NAMES STEP 4: DEVELOP PROTOTYPE STEP 5: LAUNCH & COMMUNICATE To reflect what the consistency were already calling it that would give a distinct identity Develop models using the new symbol or name Formal introduction of the company new identity STEP 6: IMPLEMENT THE PROGRAMME A communication process involving interpersonal savvy and coordinated approach
CORPORATE COMMUNICATION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
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WHAT CORPORATE COMMUNICATION ENCODES AND PROMOTES? ,[object Object],[object Object],[object Object],[object Object],[object Object]
CORPORATE COMMUNICATIONS Is all about Managing Perceptions and Ensuring: ,[object Object],[object Object],[object Object]
THE RESPONSIBILITIES OF CORPORATE COMMUNICATION ,[object Object],[object Object]
[object Object],[object Object],[object Object]
DIMENSIONS OF CORPORATE IMAGE ,[object Object],[object Object]
[object Object],[object Object],[object Object]
ELEMENTS OF CORPORATE IDENTITY ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF IDENTITY ,[object Object],[object Object],[object Object],[object Object]
I] SYMBOLISM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
II]CORPORATE BRANDING & NAMES ,[object Object],[object Object]
III] BEHAVIOR ,[object Object],[object Object],[object Object],[object Object],[object Object]
CORPORATE IMAGE ,[object Object],[object Object],[object Object],[object Object]
CORPORATE REPUTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CORPORATE REPUTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
STRATEGY AND CORPORATE IDENTITY/IMAGE BUILDING ,[object Object],[object Object],[object Object]
STAKEHOLDERS OF FOUR RECRUITMENT COMPANIES (BARICH AND KOTLER,1993) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THREE MAIN ELEMENTS OF CORPORATE IDENTITY MANAGEMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object]
THE END THANK YOU

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Corporate identity

  • 1. STRATEGY MARKETING COMMUNICATION - MALAYSIAN OUTLOOK CORPORATE IDENTITY RASLINDA BINTI RAZALI YEO SIEW HUI         TUNG YAU WAI         TONG TIONG VEE Tutor : DAMANSARA
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  • 6. IDENTITY MANAGEMENT STEP 1: CONDUCT AN IDENTITY AUDIT STEP 2: SET IDENTITY OBJECTIVES Access the current reality Clear goals is essential to the identity process STEP 3: DEVELOP DESIGNS AND NAMES STEP 4: DEVELOP PROTOTYPE STEP 5: LAUNCH & COMMUNICATE To reflect what the consistency were already calling it that would give a distinct identity Develop models using the new symbol or name Formal introduction of the company new identity STEP 6: IMPLEMENT THE PROGRAMME A communication process involving interpersonal savvy and coordinated approach
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