Shashi Bellamkonda took a of pictures and this is a collection of the pictures depicting the

1. 1/20/2011 SXSW – Buzz

2. SXSW Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center. David Berkowitz in Media Post http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852

3. Who was there Brand manager An engineer Hollywood agent Developer Entrepreneur Venture capitalist Nonprofit organization PR /Social Media Agencies http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/

4. Leading theme – Connection & Collaboration -not competition Apps not sites* Mobile group messaging (http://groupme.com/) Photos (Integra, Instamatic) Games ( Angry Birds) APIs and platforms Location Based Check-in Device and content convergence Blogging (WordPress, Google Blogger, Squarespace) Mobile Payments http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/

5. Giving rides from the airport Chevy Cruze Free Taxi Rides

6. Buses Were Big – Interviews, Lounge, Food

7. As were pedicabs

8. iPads, skates and your email address

9. You could sponsor a bicycle

10. Different kind of SXSW taxi

11. Images – Wall Projections

12. Free food for your attention

13. Advertising with Cartoons

14. Hiring a Squarespace & giving away food Squarespace

15. Covering interactive, music & film

16. Angry Birds – Virtual to Real World

17. Really social

18. Giving you sweet memories : Meshin

19. Celebrity book signing in blogger lounge

20. Scan to win a prize

21. Klout : Limo Rides

22. Didn’t bring a printer – No Worries HP

23. No whitespace anywhere incl. restrooms

24. 25c tacos & pay with your phone

25. It’s all about Mobile

26. You can drink this product

27. Street signs

28. Characters not exempt

29. Connection centers for the laptopless

30. Technology Theatre

31. Real-time QR codes

32. Charging phones

33. QR Codes everywhere

34. Customer testimonial

35. Dressing up to attract attention : Snagit booth Giving away moustaches

36. Photobooths popular

37. Observations SXSW conference registration increased by 40% making it biggest so far Companies spend $$ to woo & put their brand in front of influencers Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup store Startups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/ Co’s organize smaller parties with customers and clients