2. What is strategy?
› “Defines how we will meet our objectives”
› “Sets allocation of resources to meet goals”
› “Selects preferred strategic options to
compete within a market”
› “Provides a long-term plan for the
development of the organization”.
3. What is E-Business Strategy?
E-Business strategy is not just for Internet Businesses. An e
business strategy is essential to any organization conducting
business over the Internet. It defines both your short-term and
long-term e-business goals and involves careful and skilled
planning.
E-Business strategy is part of your corporate strategy and
business plan, and also interconnects with other plans
including your marketing, organizational and IT strategic
plans.
4. E-Business
has changed business strategy.
A strategy is a broad-based formula for how a business is
going to compete, what its goals should be, and what plans
and policies will be needed to carry out those goals.
5. E-Business Strategy and planning includes the following:E-Risk management
Web site technology, applications, infrastructure, security, resources
and budget.
Web site content - Information architecture, customer experience,
design, branding and marketing.
Marketing planning and budgeting.
E-Commerce planning
6. Why is an e-business strategy important?
While e-business can help you increase your visibility, profits
and competitive advantage, it is much more than just a
website. Before jumping headfirst, it is important to
understand the basics, recent models and applications that can
help you grow your business.
7. To make the most of the Web, your action plan should
reflect your overall business goals. This may include the
following aspects:
Relevance of e-business for your company.
SWOT (Strengths, weaknesses, opportunities and threats) and
benchmark analysis.
Type of technology (e-procurement and inventory management)
and/or Web-based tools (Intranet, Extranet and Internet) to be integrated.
Developing appropriate administrative support and processes.
Financing for your e-business strategy.
9. Missed opportunities for additional sales
on the sell-side and more efficient
purchasing on the buy-side
Fall-behind competitors in delivering
online services – may become difficult to
catch-up,
Poor customer experience from poorly
integrated channels.
10.
Digital certificate: an attachment to an e-mail
message or data embedded in a Web page that
verifies the identity of a sender or a Web site
Certificate authority (CA): a trusted third party that
issues digital certificates
Secure Sockets Layer (SSL): a communications
protocol used to secure sensitive data
Electronic cash: an amount of money that is
computerized, stored, and used as cash for ecommerce transactions