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Presented To:-

Presented by:-

Mr.Manish Kumar

Saurabh Kr.Yadav
Shashi Bhushan
Shivam Rathi
Sonia Tuteja
Sec-A
PGDM(2012-14)
What is strategy?
› “Defines how we will meet our objectives”
› “Sets allocation of resources to meet goals”
› “Selects preferred strategic options to

compete within a market”

› “Provides a long-term plan for the

development of the organization”.
What is E-Business Strategy?
E-Business strategy is not just for Internet Businesses. An e
business strategy is essential to any organization conducting
business over the Internet. It defines both your short-term and
long-term e-business goals and involves careful and skilled
planning.

E-Business strategy is part of your corporate strategy and
business plan, and also interconnects with other plans
including your marketing, organizational and IT strategic
plans.
E-Business

has changed business strategy.
A strategy is a broad-based formula for how a business is
going to compete, what its goals should be, and what plans
and policies will be needed to carry out those goals.
E-Business Strategy and planning includes the following:E-Risk management
Web site technology, applications, infrastructure, security, resources
and budget.
Web site content - Information architecture, customer experience,
design, branding and marketing.
Marketing planning and budgeting.
E-Commerce planning
Why is an e-business strategy important?
While e-business can help you increase your visibility, profits
and competitive advantage, it is much more than just a
website. Before jumping headfirst, it is important to
understand the basics, recent models and applications that can
help you grow your business.
To make the most of the Web, your action plan should
reflect your overall business goals. This may include the
following aspects:
 Relevance of e-business for your company.
 SWOT (Strengths, weaknesses, opportunities and threats) and
benchmark analysis.
 Type of technology (e-procurement and inventory management)
and/or Web-based tools (Intranet, Extranet and Internet) to be integrated.
Developing appropriate administrative support and processes.
Financing for your e-business strategy.
Different forms of organizational strategy
Missed opportunities for additional sales
on the sell-side and more efficient
purchasing on the buy-side
 Fall-behind competitors in delivering
online services – may become difficult to
catch-up,
 Poor customer experience from poorly
integrated channels.



Digital certificate: an attachment to an e-mail
message or data embedded in a Web page that
verifies the identity of a sender or a Web site



Certificate authority (CA): a trusted third party that
issues digital certificates



Secure Sockets Layer (SSL): a communications
protocol used to secure sensitive data



Electronic cash: an amount of money that is
computerized, stored, and used as cash for ecommerce transactions
Elements of strategy implementation for the e-business
E business strategy - copy - copy

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E business strategy - copy - copy

  • 1. Presented To:- Presented by:- Mr.Manish Kumar Saurabh Kr.Yadav Shashi Bhushan Shivam Rathi Sonia Tuteja Sec-A PGDM(2012-14)
  • 2. What is strategy? › “Defines how we will meet our objectives” › “Sets allocation of resources to meet goals” › “Selects preferred strategic options to compete within a market” › “Provides a long-term plan for the development of the organization”.
  • 3. What is E-Business Strategy? E-Business strategy is not just for Internet Businesses. An e business strategy is essential to any organization conducting business over the Internet. It defines both your short-term and long-term e-business goals and involves careful and skilled planning. E-Business strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organizational and IT strategic plans.
  • 4. E-Business has changed business strategy. A strategy is a broad-based formula for how a business is going to compete, what its goals should be, and what plans and policies will be needed to carry out those goals.
  • 5. E-Business Strategy and planning includes the following:E-Risk management Web site technology, applications, infrastructure, security, resources and budget. Web site content - Information architecture, customer experience, design, branding and marketing. Marketing planning and budgeting. E-Commerce planning
  • 6. Why is an e-business strategy important? While e-business can help you increase your visibility, profits and competitive advantage, it is much more than just a website. Before jumping headfirst, it is important to understand the basics, recent models and applications that can help you grow your business.
  • 7. To make the most of the Web, your action plan should reflect your overall business goals. This may include the following aspects:  Relevance of e-business for your company.  SWOT (Strengths, weaknesses, opportunities and threats) and benchmark analysis.  Type of technology (e-procurement and inventory management) and/or Web-based tools (Intranet, Extranet and Internet) to be integrated. Developing appropriate administrative support and processes. Financing for your e-business strategy.
  • 8. Different forms of organizational strategy
  • 9. Missed opportunities for additional sales on the sell-side and more efficient purchasing on the buy-side  Fall-behind competitors in delivering online services – may become difficult to catch-up,  Poor customer experience from poorly integrated channels. 
  • 10.  Digital certificate: an attachment to an e-mail message or data embedded in a Web page that verifies the identity of a sender or a Web site  Certificate authority (CA): a trusted third party that issues digital certificates  Secure Sockets Layer (SSL): a communications protocol used to secure sensitive data  Electronic cash: an amount of money that is computerized, stored, and used as cash for ecommerce transactions
  • 11. Elements of strategy implementation for the e-business