The document summarizes the agenda and information for Startup Camp PDX, a 54-hour event where participants form teams, develop product ideas, and launch startups. Over the course of the event, participants will pitch their startup ideas on Friday, build minimum viable products on Saturday by validating ideas with customers, and present their solutions on Sunday. The document provides tips for participants on developing successful pitches, engaging in customer validation, and presenting their startup ideas to judges. It encourages participants to work quickly but purposefully in cross-functional teams and focus on building business models, validating customers, and executing on their ideas.

1. STARTUP CAMP PDX
Bootcamp
Spring 2014
Instructor: Shashi Jain

2. Hi, I’m Shashi
• Corporate Accounts
Manager – UP Global
• Founder of DongleKong
and MatterCompilers
• Startup Weekend
Organizer
• TiE Program Director
• “Life Begins Where Your
Comfort Zone Ends”
• “Try not. Do or do not.
There is no try.”

3. Agenda
• Introduction
(~5 min)
• Tips for Success
(~20 min)
• What is Startup Camp PDX?
• Prepare a successful Friday night Pitch
• Increase chances of “winning” on Sunday
• Customer validation
• Presentation
• Q&A
(~5 min)

4. Organizers
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5. Individual Sponsors
M E
K G U
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M E K
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6. Local Sponors

7. WHAT IS STARTUP CAMP
PDX?

8. A 54-hour event where three flavors of startup
enthusiasts share ideas, form teams, build
products, and launch startups!
Hipsters (designers)
Hackers (developers)
Hustlers (biz-devs)

9. Resources
Participants
You Bring
We Provide
• Hustlers (Business/Social Media)
• Hackers (Software/Hardware/Makers)
• Hipsters (Artists/Designers/Dreamers)
• Laptop
• Tools of the trade
• Note-taking tools
•
•
•
•
Mentors & Speakers
Rooms with whiteboards
Good food and drinks
Prizes

10. Next weekend you will
PITCH, BUILD, and LAUNCH
a startup by Sunday night!

11. THE BASICS
Or, what you can expect.

12. Startup Weekend Agenda
FRIDAY =
SATURDAY =
SUNDAY =

14. Judging Criteria
Execution
• A Minimum
Viable
Product
(MVP)
Customer
Validation
• Proof that
people
want your
MVP
Business
Model
• Framework
for running
your
business

15. FRIDAY NIGHT
Pitch, vote, form teams.

16. The Art of the Pitch
1 min

17. The Art of the Pitch
To infect the audience
with your idea

18. The Art of the Pitch
• Who are you and what is your background?
• What is the problem that you are solving?
• Explain your proposed solution
• Who you need on your team
(5-10 sec)
(10-20 sec)
(10-20 sec)
(5-10 sec)
• Give your startup a name!
• Avoid Intellectual Property; SW is an open IP environment

19. What it Looks Like

20. Who Selects the Ideas?
You Do!
3 Votes
12-15
teams

21. Roles & Responsibilities
jeri ellsworth, maker
Amber Case, Anthropologist
Nat Parker, CEO
Hacker
Hipster
Hustler
• Architects MVP
• Builds MVP
• Implements Design
• Creates a look/feel
• Brings the Soul
• Product Manager
• Business Deve
• Marketing
You need all three!
Any one can be the Leader!

22. SATURDAY
Build, test, iterate.

23. The Starting Line
• Who is going
to use your
MVP?
Identify Customer
Segments
Identify Value
Propositions
• What pain
does your
MVP relieve?
• Talk to
people in
person!
Conduct Customer
Interviews
Build Your MVP
• Prove that
your MVP
solves the
problem

24. Minimum Viable Product

25. Product Market Fit
Value Proposition
Customer Segment

26. Getting to your Goal… Think Lean

27. Customer Development

28. Don’t forget the big picture

29. Leading Your Team
Play to
strengths
Let everyone
shine
Listen as
much as you
talk
Decide fast,
but wisely
Don’t be
afraid to ask
for help
Lead by
action, not by
words or force

30. Strategy
Think about how you are going to present your
MVP
• This will guide your design
Decide on a value proposition early
• Don’t worry, it will change
Decide on your strategy early
Use project management tools
Check-in often

33. Kanban Chart
Backlog
To Do
Doing
Done
(bite-size tasks)
(agreed upon tasks)
(in progress now)
(agreed finished)
Task
0
Task
1
Task
2
Task
3
Task
4
Task
5
Tools Needed: Whiteboard, Sticky Notes, Marker, Patience

34. At each step…..
Validate that your customers
want what you are building!

36. SUNDAY
Practice and Present!

37. Sunday Night Presentation
• Problem
• Start no later than
• Description of your
noon
• Format:
Product
• Overview of Customer
Validation
Accomplished
• Business Model
Summary
• Product Show & Tell
• 5 minutes to Present
• 5 minutes of Judge Q&A
• Use technology
• Cover the 3 key areas
• Customer Validation
• Business Model
• Execution

38. Practice
Your Pitch!

39. ALMOST DONE…
Just a few more words of advice.

40. During Startup Camp
• DO
• … move fast, but with purpose
• … work together towards a common purpose
• … get through two cycles!
• … focus on the three areas: Business Model, Customer Validation,
Execution
• DON’T
• … waste time agonizing over getting something perfect. Move on.
• … hold back. You’ll be surprised what you can do in 54 hours!

41. After Startup Camp
• Apply what you learned… everywhere!
• Entrepreneurship IS a great career path!
• Things to consider before you move forward
• Relax before making decisions
• Evaluate your team
• Talk ownership and responsibility
• Consult a lawyer
• Mentorship and Support
• NEXT, OTBC, TiE, OEN, PDX'11
• Incubation and Funding
• PIE, PSF, TechStars, YC, 500 Startups

42. In closing…
Use this next
week to your
advantage

43. Connect With Us!
@StartupCampPDX
https://www.facebook.com/events/4
89812687793740/
www.startupcamppdx.com

44. Q&A

45. THAT’S ALL FOLKS!