What is Research? Presnted by- Shashwat Raj MBA Gla university

1. The process used to collect
information
and data for the purpose of making
business decisions.
It is defined as a scientific and
systematic research on a particular
topic with pertinent information
Shashwat Raj

2. Types Of Research
Applied Research
Exploratory Research
Conclusive Descriptive
Causal Shashwat Raj

3. Objective of ResearchApplied & Basic Research-
Find imitate solution
 Exploratory Research-
Clarify problem.
 Conclusive Research-
Provide information which is useful in reaching
on decision making.
 Causal Research-
Effect of one Variable on another it requires.
Shashwat Raj

4. Motivation in Research
1. Desire to face the challenge in solving the
unsolved problems.
2. Desire to serve the society and social thinking
awaking.
3. Desire to get intellectual joy of doing some
creative work.
4. Employment Condition.
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5. Types Of Approach
 Approach are two types
1)- Quantitative Approach - Quantitative researchers see the world and its
events as an objective reality apart from the beliefs of individuals. In
other words, they believe that we can identify reasons and explanations.
Based on this premise our tourist researcher might list possible
destination attractions, compile and administer a questionnaire, then
rank order the primary reasons for destination choice.

6.  2)– Qualitative approach-
Qualitative researchers in contrast see the world as socially constructed
through individual perceptions. Their approach is to not believe that
they understand and can identify reasons for behaviours. They are
sceptical of providing possible explanations without carefully examining
the process. Simply put, in the tourism example, they would approach
the problem without preconceived explanations, and through a variety
of techniques try to see the factors influencing destination choice.