Young glory round1 shaun conroy and justine morgan
1. YOUNG GLORY Round 1
Brief: “Overpopulation - where is the balance?”
Shaun Conroy + Justine Morgan = Team Fajiggle
Shaun Conroy | copywriter: conroycopywriter@hotmail.com
Justine Morgan | art director: lady@hooplafamily.com.au
2. THE INSIGHT
Carpooling is fun, but it can be a pain to organise.
So how can we make it easier to catch a ride with friends?
3. WHAT IF YOUR SOCIAL NETWORK
COULD BECOME YOUR TRANSPORT NETWORK?
5. THE IDEA:
By installing the Carpool Network
Facebook plugin, users could input
regular routes they drive and see who
on their Facebook friends list is in a
similar area and takes similar routes.
6. THE IDEA:
From here they can...
Send a carpool request
Name their routes
STOP Create stops
Create a regular timetable, making it
easier for groups to organise carpooling
The ALAN Express
Arrives in 5 Minutes
Get reminders when their friends
are coming through their area
7. AND BE YOUR OWN CARPOOL CONDUCTOR
“All aboard!”
8. When a Carpool Conductor picks up a friend,
a request is sent to check in.
9. By doing this the Carpool conductor IS REWARDED
AND receives Facebook Credits....
10. which they can use to access movies,
live concerts, dozens of games and more.
11. The Facebook Carpool Network would
allow people to easily reach out and turn their
Facebook friends into Carpool friends...
taking traffic off the road and
reducing congestion. Hooray!