The BRT Fire & Rescue Supplies website is great for first time visitors who are new to the company. The website enables them to trust the brand thanks to clear company policy access and of course a full catalogue of products available for purchase there and then.

1. A Dedicated App Makes Purchasing Online
Goods A Great Big Red Truck Experience
The BRT Fire & Rescue Supplies website is great for first time visitors who are new
to the company. The website enables them to trust the brand thanks to clear company
policy access and of course a full catalogue of products available for purchase there
and then.
The Big Red Truck team realised that most of their customers are repeat customers
and the need for them to see company information every site visit was not required.
Enhancing the Buying Experience
Thanks to their reliable service and working alongside Alinga, a dedicated app was
created to enhance the buying experience for repeat customers.
Purchasing goods online has become a norm in Australia. Making the buying
experience as smooth as possible was Aligna’s goal and with such a variety of mobile
devices available today, it needed to work smoothly across all of them.
Whether customers have an
Android or Apple device,
Alinga have definitely
achieved this, with the app
automatically adjusting to
any screen size.
Arriving on the app
homescreen, you know you
are in the right place with the
BRT logo prominent, before
providing the choice to login,
register or get straight down
to buying; searching by
products or manufacturers.
Magento Makes Integration Easy
The Magneto platform was Alinga’s suggestion for the online store, making the app
integration incredibly smooth; with all the products in the database already, it was
simply a matter of arranging them in a way to make the user experience intuitive via
the app. By providing an effective bare bones experience, the loading time of screens
is very quick on the app.

2. Quality front end development has become vital as the attention span of buyers
diminishes. Both BRT Fire & Rescue Supplies and Aligna were happy with the end
result.
Loyalty cards are a staple in many brick and mortar stores worldwide. They enable
customers to save time by instantly enabling store employees to access your details to
serve you in an efficient manner. The same needs to happen online. By having a
registration option on the web app, this breaks down another time barrier. Alinga
ensured repeat buyers do not have to spend time filling in details they had already
provided before. Thanks to the back end support of the Magneto eCommerce
platform, this was easily implemented.
The shopping cart experience has always been a topical issue, with many people not
understanding the thought process behind many websites. On the BRT app, once you
reach the shopping cart, you can see what you have added (including a small picture
for confirmation you have the right goods) and can easily remove items as necessary
before plugging in your discount codes. The shipping costs are handled comfortably
with the address you provide, ensuring you get no nasty surprises and you can head
straight to the virtual checkout.
Thanks to the new app, BRT Fire & Rescue supplies have been able to continue on the
march toward their mission statement of providing professional, efficient and
effective service.
If you would like to provide your customers with a intuitive buying experience Alinga
eCommerce can work alongside you to achieve your online store goals. To find out
more, request your free quote today.
Contact Details
Magento Web design
Address : 1 Como Crescent, Gold Coast QLD 4215, Australia
Phone : +61 418 693 764
alingawebdesign@gmail.com
www.magentowebdesign.net.au