Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
First Years Baby Monitors PPC Campaign
1. The First Years ® Digital Baby Monitors PPC Campaign Shaydon Armstrong
2.
3.
4.
5.
6.
7.
8.
Notes de l'éditeur
According to a 2007 survey by Accenture, 10% of consumers first find out about new products through search engines, more than internet advertising or retail web sites. As consumers use search to discover new products, research products, and engage with brands we want to be there to engage the consumer while they are actively looking for our products. Advertising through paid search is also cost effective since we only pay when a consumer clicks on one of our ads. We can also adjust the campaign in response to poor performing keywords quickly and with very little effort. The search engines we will use are Google, Yahoo!, MSN/Live and Ask. Together these engines account for over 96% of the search market.
In testing this tactic, we will utilize A/B testing. We will test different landing pages and track those customers using an analytics tool such as Google Analytics or Omniture to understand which landing pages are most effective at driving our customers to authorized retailers, i.e. Babies “R” Us or Target.
We will calculate costs on a cost-per-click basis. Since paid search is a dynamic market, bid costs for those keywords can vary from day to day. Bids can be as low as a few cents per click to just over a dollar. The amount bid on those keywords is one part of determining the order in which the paid search results show up on the page. The ads on Google, for instance, show up in order based on total revenue generated by the ad. Therefore, a lower bid can be in the number one spot if it has enough clicks. The costs are based on maximum bid amounts for a year long continuous campaign.
![Paid Search: Search Engines ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)