Jonathan Schmit takes some ribbing from his brothers. But that doesn’t stop the Chicago marketing executive from slugging down Pink Lemonade Metamucil twice a day. “I’m a triathlete. I take all kinds of supplements, so it would be silly not to do this for that part of my health,” said Schmit, 36. “I’m like, ‘Come on guys. This is a way to get fiber in your diet.’ ”
Healthy lifestyle trends in the US indicate more people are engaging in physical activity as a way to reduce the risk of heart disease and control their weight. We want to position Metamucil as a health and wellness brand to this group as a product that gives them an easy way to maintain a healthy diet and control hunger pangs.
Top line recommendations. Looked into suggesting distribution through Whole Foods. However because on ingredients such as aspartame, FD&C Blue No. 1, FD&C Red No. 40, and artificial flavoring would likely prevent this. That does not preclude Metamucil from seeking distribution through other health food related retailers.
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