Presentation for Mobility 2011 convention November 27th 2011 at the David Intercontinental Hotel at Tel Aviv. Presentation discusses the implication of the mobile and smartphone revolution on Enterprise IT departments.Everyone agrees that mobile is by far the largest digital revolution of the decade, but many organizations fail to build a good enough infrastructure and platform in order to create an effective mobile communication channel. In the presentation I would present realcommerce approach to the way organization should plan and implement their mobile development efforts

1. Mobile Development:
IT takes control
Shay Rosen
Head of Strategy & Consulting
shayr@realcommerce.co.il

2. Shay Rosen
Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539

3. • Strategy
Business analysis, Concept creation, UX, UI
• Technology
Robust, Smart, efficient content management & e commerce platforms for
mega sites
• Leadership
Powering Israel’s largest and most successful enterprises

6. 76.2%
5,300,000,000

10. Campaign Based apps
The Mobile Enterprise

12. 2009

15. Multi Channel Strategy
LOB systems
CRM ERP Inventory
Integration Layer
CMS
Smartphone HTML5
Web Sites Tablet apps
apps website

16. Multi Channel Strategy
Company’s Legacy system’s
CRM Store Knowledge Base
Integration Layer
Mobile Development &
CMS Deployment Platform
Smartphone HTML5
Web Site Tablet apps
apps website

17. Introducing

18. Introducing
Harnessing the full potential of high-end mobile devices by
facilitating custom development, enterprise-grade delivery and
ongoing management of rich, multiplatform applications.

19. Benefits
• Hybrid development utilizing both device capabilities and HTML5
simplicity
• Enterprise connectivity to existing LOB services
• Unified development platform for all smartphone devices
• Control and remote update of mobile applications
• Support for iOS, Android, WindowsPhone, and BlackBerry
• Utilization of open-standards in cross-platform development
• Strong Analytics abilities

20. Architecture

22. Mobile Development
IT takes control