Digital customers today are everywhere and they expect to get excellent service wherever they are and whenever they are. This presentation outlines the guidelines for a Multi Channel Digital Strategy. In the presentation, We explain how to connect the company's Fan Page and Mobile apps to Legacy systems (CRM, Store, Supply chain) and create a holistic ecosystem of the organization's digital presence. The presentation was part of the "Managing A successful Web project from A-Z" Seminar that took place on the Sharepoint Extreme convention March 2011.

1. Multi Channel Web Strategy Shay Rosen Head of Strategic Consulting

2. Shay Rosen Head of Strategic Consulting, Realcommerce Shayr@realcommerce.co.il http://il.linkedin.com/in/shayrosen http://www.facebook.com/shayrs M: 052-5118539

3. Digital Era

4. Mind Blowing, Shocking Figures Source: Wired Magazine 2010

5. The Web is Dead Source: Wired Magazine 2010

6. Old School Internet - Surfing

7. New Age Internet - Apps

8. New Age Internet – Multi platform

9. Web Site with no Multi Channel Presence

10. Multi Channel Architecture Company’s Legacy system’s CRM Store Knowledge Base CMS Web Site Social Media Smartphone apps Tablet apps

11. Social Media Today Focus on Wall Management Dialog with customer Unprecedented Brand Communication Brand Communities Trust

12. Social Media Tomorrow Customers are already there So…. A new world of brand content Bringing all of the organizations services to the customer Tightly connected to Organization’s Legacy systems

13. Social Best Practice - Pass it on Sales and promotions Consulting Carriers Great customer service Valuable info If it’s not passable – it’s not social…

15. Promotions

16. Fans & Editors

17. Tons of content

18. Promotions

19. Give Away’s

21. Games

23. Campaign based Mobile apps

24. Transaction based Mobile apps

26. Intuitive

27. Designed for right circumstances

28. Standard UI

29. Connected to brand and channels

31. Influence

32. Friends

33. Interests

34. Buying IntentionsCMS Web Site Social Media Smartphone apps Tablet apps

36. Be findable

37. Push your app in all channels

38. Listen to feedback

39. Measure & Optimize

40. Get better

41. Listen again