Mobile Marketing Fundamentals - Downtown Ventura Organization

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick Poll iphone, android, blackberry

Why is mobile marketing significant?

86% of Americans Using Mobile Phones

90% of Americans have internet ready phone

There are almost 5 times more mobile devices than there are computers

89% of the major brands currently planning to market via mobile phones

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Google Analytics now segments your mobile traffic

Mobile websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action Items ,[object Object],[object Object]

95% of text messages are opened and read

On average emails are read within 48 hours

Text Messages within 4 minutes

Text Much? ,[object Object],[object Object]

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How It Works ,[object Object],[object Object],[object Object]

Text: CRUMBS To: 56564 To receive a coupon for 15% off your next order!

Why use them? ,[object Object],[object Object]

There’s an app for that ,[object Object],[object Object],[object Object],[object Object]

So-Lo-Mo Social Location Mobile

Check Out Your Check-Ins ,[object Object],[object Object],[object Object],[object Object]

M-Commerce Mobile purchase transactions

Next gen e-commerce ,[object Object],[object Object],[object Object]

Sam Benner WSI Global Marketing ,[object Object],[object Object],[object Object],Thank you.

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