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School of Social Media: Pinterest

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Shea Warnes
Shea Warnes

A top line overview of Pinterest, why it's interesting and how brands are using the platform.

MarketingTechnologieBusiness
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How Pinteresting
Agenda The Landscape The Early Days Why It’s Popular Insights & Tools Brands Nailing It
Pinterest’s current landscape Audience Trending Topics Market Value 70m users spent per sessions check back daily 8.5% 29.5% 13.4% $5bn - Drives more referral traffic than Twitter, LinkedIn and Reddit combined - Third largest source for referral traffic
Agenda The Landscape The Early Days Why It’s Popular Insights & Tools Brands Nailing It
The early days Aug, 2008 Jan, 2010 May, 2010 Mar, 2011 Aug, 2011 Founded Beta Invite-only App Top 50 sites
Agenda The Landscape The Early Days Why It’s Popular Insights & Tools Brands Nailing It
Images and videos only
Fertile Ground for illuminating advocates; 36% of users share a branded image (vs. 23% FB, 21% In & 20% Tw)
Designed around interests and projects
Making publishing easy
Active communities
Location-based pins
APIs for displaying popular content
Promoted Pins
Experimenting with GIFs
Agenda The Landscape The Early Days Why It’s Popular Insights & Tools Brands Nailing It
Pinterest Web Analytics
Tailwind
Agenda The Landscape The Early Days Why It’s Cool Insights & Tools Brands Nailing It
Food & Fitness
Inspiring fans with DIY projects and hacks
Serving attractive products and wedding ideas
Find the missing piece
Mood Boards
TV + Pinterest

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School of Social Media: Pinterest