Follow the Yellow Brick Road to Social Media Success. Get an overview of ways to market your business online through Facebook, Linked In and Twitter.

1. Facebook… and Twitter… and You... OH MY! Follow the Yellow Brick Road to Social Media Success

2. What is Social Media?

3. Social Media Marketing Social media sites fall into different categories: Social “bookmarking” sites such as: Digg reddit StumbleUpon del.icio.us

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5. Social Media Marketing

6. Social Media Marketing Identity-based sites are totally based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know. LinkedIn.com Facebook.com

7. Social Media Marketing

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9. Social Media Marketing Your own personal Blog is an identity-based social media site if you open up comments. Message boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long newsgroups have been around) And then there’s Twitter…

10. Social Media Marketing

11. Social Media Marketing Tonight we will review:

12. Social Media Marketing Finding the heart and soul of people and their businesses

13. Social Media Marketing This is what your visitors see when they visit your page

14. Social Media Marketing When people connect with you, you will receive requests

15. Social Media Marketing You can search for friends and Facebook offers friend suggestions

16. Social Media Marketing The Wall is a compilation of activity generated by you and your friends

17. Social Media Marketing By selecting Settings you can get your content to travel

18. Social Media Marketing Help Causes that are important to you with the Causes app

19. Social Media Marketing Promote your Cause by sending emails to your subscribers

20. Social Media Marketing Be sure to snag your Custom Username

21. Social Media Marketing Create a Group around a topic area with which your business is associated

23. Lot’s of Quizzes

24. Can add your Twitter Feed

25. Fan Pages

26. Lot’s of Apps

27. Can organize your friends in categories

28. Ways to market a business on Facebook

29. Create a Cause

30. Develop a Group

31. Post Videos, Photos and Links

32. Design a quiz

33. Post your Events

35. Social Media Marketing Your public profile

36. Social Media Marketing Goal is to develop a 100% complete profile

37. Social Media Marketing Start developing your connections

38. Social Media Marketing Recommendations build credibility

39. Social Media Marketing Build your own Community through the Groups Function

40. Social Media Marketing Build your position as an expert by answering questions

41. Social Media Marketing Get Answers

42. Social Media Marketing Share your world through a variety of apps

43. Social Media Marketing Post your events for free

44. Social Media Marketing Keep track of Company Buzz

45. Social Media Marketing Easily change your settings at any time

47. Great place to find jobs

48. Develop business

49. Promote projects and opportunities

50. Keep track of your competition

51. Ways to market a business on Linked In

52. Start a Group

53. Join Groups

54. Complimentary

55. Directly related

56. Post your Events

57. Answer Questions

58. Ask for recommendations

60. Social Media Marketing Sharing ideas 140 characters at a time

61. Social Media Marketing Hash tags allow you to search for topics on which people are tweeting and for which you are interested

62. Social Media Marketing Direct Messaging allows you to communicate with only one person directly

63. Social Media Marketing Tools You can see who is talking about you and reply back to them

64. Social Media Marketing Tools Automate your tweeting

66. Great place to research trends

67. Wonderful for sharing ideas

68. Excellent for getting the word out about what you do

69. Ways to market a business on Twitter

70. Be sure to follow the 80/20 rule when tweeting.

71. Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.

72. As the owner of your business, register your @companyname and use it for all your tweets.

73. Use Twitter Search to find and respond to tweets about your products or your brand.

74. Ask for feedback on your products and then follow up with the responses you get.http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

75. First Steps

77. Make tagging easy(include tags as well as links to social media sites)

78. Reward inbound links(link back to people who link to you)

80. First Steps Focus on the Basics Social Media Marketing Share information and become an authority within your specialization Make sure you use terminology that will optimize your profile to be found for your area of expertise Form your own group and invite people to join Add upcoming events and share them with your “friends”

81. First Steps Focus on the Basics Remember, Social Media is about helping others Make sure to temper self promotion with a healthy dose of useful information for your friends. It will pay off in the long run! (You don’t want to be viewed negatively by promoting yourself too much.)

82. In no time you’ll be following the yellow brick road to social media success!

83. Questions?

84. Thank you!

85. Contact InformationColleen Wright info@sea-oregon.comwww.sea-oregon.com