Social Media for Greenlight
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The document discusses using social media and provides guidance on platforms like Twitter. It begins by outlining why social media is useful for communicating in real time, sharing information, and making real world connections. Next, it provides rules for social media engagement, including listening, contributing, building relationships over time, and promoting others. Finally, it gives advice on what type of content to share, such as showing personality, telling stories, asking questions, and recognizing others.
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Social Media for Greenlight
- 1. What We’ll Talk About • Why Social Media? • Rules of the Road • Where Do I Plug In? • Twitter http://www.flickr.com/photos/matthamm/2945559128/
- 2. THEN Command and control Closed
- 3. NOW Conversation Real time Active listening Human voice Genuine knowledge
- 4. Why Social Media? • Communicate in real time • Show thyself • Sharing is caring • Real world connections • Collaboration
- 5. Rules of the Road • Listen • Contribute • Build relationships over time • Mind your manners • Promote others http://www.flickr.com/photos/niclindh/1389750548/
- 6. So you put up a page. Then what?
- 7. Create content • Make regular updates • Participate http://www.flickr.com/photos/futureshape/2529808576/
- 8. What in the world do I say? • Show who you are • Tell a story • Be responsive • Recognize others • Promote others • Ask questions • Amuse • Share
- 9. Keep in Mind • “What are you doing?” – don’t take this literally! • It’s not a numbers game • Give credit
- 10. Your Questions • Finding friends • Recruiting for your cause • Posting across blogs, Twitter and Facebook • Access points • How much time?
- 11. Welcome to the cocktail party. We’ve been expecting you. Come and go as you please.
- 12. • Social • Business Why ? • Connections • Collaboration • Conversation
- 13. • Geography • Common interest Following on • Aspirational • Conversation • Recommendations
- 14. • Tweet • RT = re-tweet cabulary • Tweep • @username • #keyword • DM = direct message
- 15. • Selective Twitter for FB • RSS Tools • The Ultimate List http://bit.ly/yPdbL
- 16. Profile 3 1 4 2 5
- 17. Home Page 1 2 3 4 5
- 18. Welcome to the cocktail party. We’ve been expecting you. Come and go as you please.
Editor's Notes
- (Google Alerts, Twitter Search, TwitBeep, TweetDeck) (Greenlight Community forum)
- (Profl: Nuts about Southwest blog, Personal: Red Sea blog, Scott Sonnon’s top 10 tips and how-tos)
- Recognize: Say hello. Give thanks and praise where it’s due. Don’t let LinkedIn be your digital footprint