1. Research proposal forAnti - Dandruff Shampoo Presented By : SandeshKothavale - (BT0942) SaranbirUppal - (BT0943) Shaniraj Babar - (BT0944) Sheetal Mehta - (BT0945) SheetalNarkar - (BT0946)

2. BRANDS

3. PACK SIZE & PRICE Book1.xls

5. Women prefer to stick to their brand of shampoo

6. There was no reason in terms of quality or degree of satisfaction behind using/not using a particular brand of shampoo

8. Market share - About 60 per cent

10. Elvive Anti- Dandruff Greasy Hair

11. 2 in 1 – Shampoo + Conditioner

13. All age – group people

15. ADVERTISMENT Clinic All Clear Anti Dandruff.flv Himalaya Herbals Anti Dandruff Shampoo.flv

16. OBJECTIVE To prepare Research Proposal in order to increase the sales of anti – dandruff shampoo in Maharashtra.

17. METHODOLOGY QUANTITATIVE Survey By Questionnaire

18. SEGMENTATION ON THE BASIS OF -: Age /Gender Income & purchasing power Geographical area Scalp i.e. dry, oily , rough etc. Climate conditions i.e. temperate, tropical Humidity

19. SAMPLING UNIT Households People visiting Malls People visiting Retail Outlets People consulting Hair - Experts

20. SAMPLE SIZE Sample size depends upon-: Research cost Accuracy Type of survey We will take sample size of 5,000 consumers & 100 retailers

21. DATA COLLECTION FACE TO FACE TELEPHONIC INTERNET

23. It helps us provide a framework for carrying out Market Research in the following :

24. Exploring new markets areas

25. Giving promotions offers i.e discount offers , buy 1 get 1 free, small sachets

26. Launching new variants i.e. smooth & silky, thick & long

27. Doing advertisement in appropriate media