The double page spread features an interview with singer Lily Allen. The main image shows Allen in a red tartan shirt, with dark makeup and short dark hair, looking directly at the camera. A quote from Allen is used as the title for the spread, using different sized letters to emphasize her state of mind. The introduction highlights Allen's name in red. The article is written in a simple font, with the first letter in bold to mark the start of the piece.

1. LIIAR ANALYSIS
Front cover, contents page and
double page spread.

3. Conventions Hook
Masthea Plug
d
Selling
Line
Main Image
Secondary
images Pull
quote
Cover Lines
Bar code

4. Media Language
Codes and Conventions
•Masthead:
The masthead follows magazine conventions by being placed at the left top corner. It is very large
and bold. The yellow color makes it stand out from the simplistic grey background therefore it
captures the audience attention.
•Selling line:
"New Magazine Express" . The selling line makes it easier to identify the genre of the magazine
and also clarifies its full name.
•Main pull-quote:
The main pull-quote is a quote by Cobain, that suggests that we can find more about that artist in
the magazine. It's in yellow like the masthead so that it stands out more and the font in which is
written is very chaotic with letters of different sizes and on slightly different lines: that represents
the state of mind of the artist (connotation)
•Pull-quotes:
There are other pull-quotes on the left side of the cover. They are also quotes extracted from
interviews that can be found in the magazine. They are used to interest the audience.
•Cover lines:
At the right bottom corner and on the left (names of artists) there are cover lines that tells us more
about the topics of the week. All the artists' names are written either in red (on the left) to make
them more visible, or in black and white (right bottom corner) to separate them from each other in
a clear way.
•Main Image:
The main image of the front cover is a mid shot of the lead singer of Nirvana, Kurt Cobain. Cobain
is wearing a leopard skin hoodie and a big pair of eccentric white glasses 50s, while smoking a
cigarette. The photo clearly reflect his crazy and eccentric personality.
•Secondary images:
There are also other 4 images on the cover. Three of them are on the left side and they are close-
ups of the celebrity whose interviews or stories are featured in the magazine. The one at the top
right corner represents a poster that would be given with the magazine. They are inserted to
catch the viewer's eyes, images being a more powerful and effective means than words.

5. Media Language
Codes and Conventions
• Hook:
The hook is at the top and it is used to attract fans of the
band. The name of the band is in yellow so that it is more
visible.
• Plug:
The plug is on the right, under the masthead and near the
ma in image. It is used to tell the audience about a specific
topic that may interest them. It is visible because of the red
color and the contrast with the text "SPECIAL LYRICS
ISSUE" being black and white. There's also a question that
challenges the audience and catches its interest.
• Bar code:
The magazine follows codes and conventions, as it has a
bar code that indicates price and date of release.

6. Institution
Publisher, company...?
• NME is published by IPC MEDIA (formerly
International Publishing Corporation ).
• IPC MEDIA is a consumer and digital publisher in the
United Kingdom with a large portfolio.
• It sells over 350 million copies each year.
• IPC MEDIA is owned by Times Inc which is the
publishing side of Time Warner Inc.

7. Ideology
Message, moral values...?
• NME is a music magazine that focuses mostly on
genres like rock, indie and alternative.
• It mainly focuses on artists that were really big in the
past (as Kurt Cobain on the front cover) and relieve their
successes.

8. Audience
Who's reading it?
• NME's audience is both relevant to female and male
readers however is aimed more towards a male
audience.
• IPC MEDIA defines their typical young-man-reader like
this:
"The guy whose uniform includes woven shirts, narrow
ties and vintage-style accessories. Who’s downloaded
Arctic Monkeys to his iPod and Lucy Pinder to his
phone."
• The range: 18-34 years old.

9. Representation
How is it represented?
• Cobain is wearing a white shirt under a leopard skin
hoodie and a pair of big white sunglasses from the
60's. He's smoking a cigarette and looking directly to
the camera.
• On the lenses we can see the reflection of a stage
with the shadow of a person (probably the singer
himself) and a microphone.

10. Contents page

11. Logo and
Contents
Media Language
Codes and Conventions
The title "Contents" tells
where he is in magazine.
It stands out because
there's the contrast with
black and white.
Date and website
•Features: Main
The features tells us
image
The main image is a mid-
about what we can find shot of artist Jon Bon Jovi.
in the magazine. The He is standing on profile,
different articles are with his hands firmly in the
separated from each pockets and looking
other: the titles of each directly at the audience.
issue is written in a
bigger bold font. The
page number next to
all the titles makes it
easier to audience to Pull-quote
find what they're It attracts the reader by
interested in and also giving out a little of
the orange makes it information about what
more visible. For each he can find in the article.
article featured there's The page number is
a little "ironic" written in a bold orange
explanation of what the font, to make it more
article is about: that visible.
makes it more
interesting for the
reader.
Secondary image
The secondary image shows the reader a
little more of what can be found inside and
makes him more curious. It is a mid shot
of the band "Coldplay"

12. Institution
Publisher, company...?
• Q Magazine was founded by Mark Ellen and David
Hepworth.
• Q was first published in October 1986, by Bauer
Media Group, setting itself apart from much of the
other music press with monthly production and higher
standards of photography and printing.
• In the early years, the magazine was sub-titled "The
modern guide to music and more".
• Originally it was to be called Cue (as in the sense of
cueing a record, ready to play), but the name was
changed so that it wouldn't be mistaken for a snooker
magazine. Another reason, cited in Q's 200th edition,
is that a single-letter title would be more prominent on
newsstands.
• There is also a Q TV television channel in the UK,
although it is due to close on 3 July 2012.
• Q also holds a yearly awards ceremony called the Q
Awards.

13. Ideology
Message, moral values...?
- “Q” magazine focuses on different genres
including pop, rock, hip-hop.
- It has a more sophisticated view on the music
industry, that’s why it also has a different
range of audience, different from magazines
like NME.

14. Audience
Who's reading it?

15. Representation
How is it represented?
• Jon Bon Jovi is the artist represented in the main
image of the page.
• It's a mid-shot.
• He's standing on a profile looking straight to the
camera. His hands are firmly in his pockets and he's
wearing a necklace with a skull. He also has a slight
smile on his face, meaning as it's reported from the
interview, that he "can be the nicest guy, but a prick
too."
• The pose of his body (arms firmly stretched and the
muscles) and his face (chin high, looking directly at
the audience, little smile) tells the reader about his
personality: a really strong and determined man, that
can be really nice though.
• The image is very simple. The background is white
and it gets brighter in the upper part of the image so
that it looks like there is a light spot on the singer.

16. Double page
spread.

17. Double page spread
• The title is a quote She is wearing really
from Lily Allen heavy and dark make
extracted from the up. Her
article. The font is hair is really dark and
really particular, with short. The darkness of
letters of different the make up and the hair
sizes that looked cut creates a contrast with
and put together. This her pale skin.
type of the text is
used to emphasize
the state of mind of
the singer and her
personality.
Mid-shot.
The singer stands with
her body toward the
camera and her arms on
There is a brief the sides. She looks
introduction to the directly to the camera.
article, where the name This position
of the singer is written reflects her strong
in red, so that it stands personality that comes
out and catches the out from her words, too.
reader's eyes.
The article is written in a very simple font.
The red tartan shirt
The 'I' at the beginning of the article is makes her stand out as it
written in bold and is bigger than the rest of is a bright color and
the text: that is a convention used to begin there is a strong contrast
an article. with the black and white
that dominate the pages.