1. Institute Of Professional Education and Research
MANAGERIAL ECONOMICS
PRESENTATION ON
“Study of price discrimination and product differentiation”
Submitted to: Compiled by:
Prof. (Dr.)Resham Chopra Akansha Jhawar
Pankhudi Sharma
2. Some Facts:-
It took 20 years for the first billion to be sold.
The second billion sold in 4 years.
The third billion sold in 2 years.
Till now world wide there are 3.3 billion
mobile phone subscriptions.
80% of the world population lives in the
range of cellular network.
Many Countries exceed 100% penetration,E.g
Italy , Sweden etc.
3. Galaxy Note II Galaxy AceDuos Samsung Galaxy Chat Galaxy S DUOS Galaxy Beam
Nokia Lumia 900 Nokia Lumia 710 Nokia Lumia 610 Nokia Asha 303 Asha 305
4. NOKIA SAMSUNG
In 2010 market share of In 2010 market share of
nokia is 76.1. Samsung is 5.9.
In 2011 market share of In 2011 market share of
nokia is 38.5. Samsung is 25.6.
In 2012 march market share In 2012 march market share
of nokia is 23. of Samsung is 41.8.
5. COMPARISON NOKIA SAMSUNG
1. MODEL :- 1.NOKIA 100 1.SAMSUNG GURU E1200
PRICE:- Rs.1,169 PRICE:-Rs.980
2.RELEASE
DATE:- August, 2011 May,2012
3.PHYSICAL
FEATURES:-
(I) DISPLAY- 18% Bigger screen than 8% Slimmer than Nokia 100
Samsung Guru E1200
(II)SIM TYPE- GSM GSM
(III)BATTERY
440 MINUTES 516 MINUTES
TALK TIME-
(IV) SIZE 1.8 Inch 1.52 Inch
6. NOKIA 100 SAMSUNG GURU E1200
4. SERVICES:-
(I)Phonebook
capacity- 500 Enteries 200 Enteries
(II) Browser- NO YES
(III) FM
service- NO YES
(IV)Music- NO YES
(V) Support
memory card- NO YES
(VI) Other
Features- MMS , Calender Mobile tracker
7. Comparison Samsung Omnia W Nokia Lumia 800
1. MODEL:-
PRICE:- PRICE:-
Rs.15,200 Rs.23,723
2. RELEASE DATE:- OCT, 2011 NOV,2011
3. PHYSICAL
FEATURES
(I) DISPLAY 3.7 Inches, super AMOLED 3.7 Inches, super AMOLED
capacitative touch screen. capacitative touch screen.
(II)DIMENSIONS 115.6 X 58.8 X 10.9 mm 116.5 X 61.2 X 12.1 mm
(III) CAMERA Rear Camera: 5.0 MP 8.0 MP Camera With LED
Camera With LED Flash, Flash , supporting video
Front Camera : 0.3 MP, recording.
supporting video recording.
8. COMPARISON SAMSUNG OMNIA W NOKIA LUMIA 800
4.SERVICES:-
(I) Internal Memory 8 GB Storage, 512 MB RAM 16GB Storage, 512MB RAM
(II) SMS , MMS and E-mail Yes Yes
Service
(III) Audio player Music Formats : MP3, AAC, Music Formats: MP3,
AAC+, WMA, With Loud AAC,AAC+,EAAC+,WMA, AMR-
Speaker And 3.5mm Audio NB With 48 khz, Loud speaker
Jack, playback time is upto 42 and 3.5mm Audio jack, playback
hours . time is upto 55 hours.
(IV) GPRS Supportive Yes Yes
(v) Phonebook space Unlimited as much as user Practically unlimited
memory provided.
(VI) Battery talk time Upto 7 hours Upto 13 hours(2G) & 9.5 hours
(3G)
(VII) JAVA NO YES
9. Price Discrimination Samsung Omnia W Nokia lumia 800
Online purchase price:-
1. Yebhi.com
Rs.13,999 +shipping charges Rs.19,099 + shipping charges
2. Flipcart.com Rs.15,200 Rs.18,867
3.Rediff.com Rs.15,435 + Shipping charges Rs.19,999 + Shipping charges
4.Samsungstore.com Rs.15,425 + Shipping charges Not available
5.snapdeal.com Rs.17,499 Not available
10. Price Discrimination Samsung Omnia W Nokia lumia 800
Offline purchase price at
bhopal:-
Rs.16,150 Rs.19,100
1.Variety Mobile Collection,
New market bhopal.
2. Madhuram infotech. Rs.16,400 Rs.19,350
Nehru nagar, Bhopal
3.D.B Mall,Realince Digital Rs.17,500 Rs.20,547
11. • Dec 29, 2011 • There is no stopping of Nokia
when it comes to their flagship
• The world’s biggest phone maker Lumia range of Windows
doesn’t work with many Phone.
celebrities but makes exclusion for • Now, in India, they roped in
Bollywood star Shah Rukh Khan, former Miss World, Priyanka
who says he has used Nokia Chopra to showcase the Lumia
phones for more than a decade. 800.
12. • Dec 29, 2011
• Samsung Omnia & Amir Khan
• Samsung has held it is counting • Model and actress Jacqueline
on Khan’s fame to help it double Fernandez during the launch of
its marketplace share in India Omnia W.
this year.