1. HP’s Tweeting Competition
Shel Israel
Writer. Speaker. Nice Guy

2. What I do
• Social Media Story teller
• 400 people, 38 countries
• Naked Conversations—marketing excess
• Twitterville—marketing efficiency

3. Dell’s Two Avenues

4. SWSX 07: Useless & Clueless
• Flat Panels in Hallways
• 2 Dell guys on 2 floors
• Same conclusion. Different approaches

5. Avenue A: @DellOutlet
1st T’ville Store
Coupons
800K followers
$3 million

6. Avenue B @LionelatDell
Came to talk
Learned to listen
Realtime feedback

7. Neighborhoods @RichardatDell
•Name@Dell
•Talk your job
•Engagement
•150+ Tweeters
Photo by Tim Llewellyn

8. On IBM’s Edge @AdamClyde
1000+ Tweeters
No sales or support
Talk w/ each other
Ideal for mobile w’force
Reporters, not luminaries

9. B2B in Twitterville
• 1000s of examples
• Closer to your ecosystem
• Extremely efficient
• Powerful listening tool
• As diverse in app as telephone

10. Shel Israel
Writer. Speaker. Nice Guy
shelisrael1@gmail.com
globalneighbourhoods.net
Twitter: @shelisrael