Details of the breadth of Rettie & Co’s residential sales expertise.

1. The ScoTTiSh reSidenTial
ProPerTy SPecialiSTS

2. LocaL knowLedge. nationaL reach
rettie & co are Scotland’s As we are an independent
leading independent firm of professional firm, owned and
property specialists. We sell managed by our executive
quality property in Scotland directors, the advice we offer
to customers worldwide – from is truly impartial. Far from
flats and houses in edinburgh, being a small cog in a corporate
Glasgow and throughout wheel, we can respond rapidly
central Scotland, to country to the needs of clients. We are
houses, farms, and sporting transparent in all our dealings.
and agricultural estates. We
also let and manage residential Whatever the type of property you
property across Scotland. wish to sell, our residential and
country sales teams can provide
Our focus on Scottish property expert knowledge and quality,
means we truly understand the well researched advice. In all our
market – both what is happening work we aim high, securing the
at the moment, and what is best prices and buyers for every
likely to happen in the future. property, whilst providing the best
Scottish property is not just one service and value for every seller.
small part of our business – it is
the entirety of our business.
As well as selling and letting
residential property, we work
with many of the leading house-
builders, property developers and
investors in Scotland, providing
consultancy and research, and
land and development services.
We know the market.
Simon rettie, FricS
© angus clyne Managing director

3. whY SeLL throUgh rettie & co?
There are many reasons to sell As the leading Scottish independent
your property through rettie estate agency, we sell significant
& co. We have expert teams volumes of town and country
of professionals dedicated to property, in all Scotland’s regions.
the sale of privately owned But whatever the size and location
residential and country property of your property, we will treat it
across Scotland. our staff individually. We will always take
have in-depth knowledge of the time to find out what you want,
the local and national markets and we can put together a bespoke
– whether you want to sell a marketing package or arrange a
country house, a farm or rural discreet private sale if you prefer.
estate, a family home or a city
centre townhouse or flat. Unlike many of our competitors,
Rettie & Co are regulated by the
Our sales teams offer all our Royal Institution of Chartered
clients high quality, focused Surveyors (RICS). We abide by strict
marketing campaigns, excellent rules of professional conduct and
“Congratulations on finding us such a charming couple service and superb value. We use client accounting procedures.
many different channels to sell
to buy the house! … This is the fourth property you have
to buyers all over the world:
sold for us, and just as fast, in spite of the recession”
ronald Barnett, Thirdpart house, crail, Fife • our five agency offices across regulated by ricS
Scotland
• our associated office in London’s no-obligation
Pall Mall market appraisal
• our own website and other If you are thinking about selling
leading internet property your property, we are very
websites happy to offer you a market
appraisal. A member of our
• our database of people who are team will visit the property,
actively looking to buy and we will give you a report
on general market conditions
“in the Scottish property • our long established contacts with and the specific sale prospects
market, the rettie name relocation agents for your property. This service
is free of charge and incurs no
stands for exceptional service • our prominent, well designed obligation to sell through us.
and excellent results” press advertising
To arrange a visit, please contact
Tony Perriam, MricS
your local Rettie
residential Sales
& Co office.

4. how we can heLp – OUR IN-DEPTh kNOWLEDgE AND
hIgh qUALITy MARkETINg CAMPAIgNS WILL hELP yOU
REACh ThE RIghT FINANCIAL OUTCOME
Year
es
of the
ment
Supple
tising
and’s Hom
Adver
Scotl
When you put a property on In the past ten years Rettie & Co Press advertising remains
8
14, 200
Private sales Marketing and advertising
day May
Wednes
the market, you want the right have privately sold properties important to much of our target t, the
bigges
t, the
bright
est gui
de to
proper
ty
The bes
people to notice it – whether they totalling around £300 million. The audience. Depending on your
We also use the database to For each property we sell, we plan The Gr
ade 1
are in Scotland, elsewhere in the number of prospective buyers property and its likely market,
conv
ersio
Prope
n at In
verle
a bespoke marketing campaign.
ith Pl
arrange private sales. With this
ace PA
GE 6
rty
A fabu
UK or overseas. This is where the registering interest in a private we may recommend placing
lous
farm
hous
e in Du
approach, we sell directly to our This usually includes advertising
mfries
shire
PAGE
EV ER 7
experience and contacts of rettie
Y TH
transaction has grown markedly an advertisement in relevant
5 FE UR SD
BRUA AY
RY 20
in local and national newspapers;
09
registered database, rather than
& co’s residential and country during this period. The average newspapers, including The CRAFTllYof
putting the property on the open producing a marketing brochure TY AND artment fu
AREdwardian and stylish features
sales teams are invaluable. price in a private sale is in excess Scotsman, The Herald, Scotland
ap
An
drama
market. With a private sale, there for the property; and promoting period
of £1 million, and most properties on Sunday, The Sunday Times,
is no ‘For Sale’ board, advertising, the property through our own
Rettie & Co are well known for the sold in this way are family homes the Borders Southern Reporter, K
website and through key property
U THIN
or internet presence. For both T BE CH
EAPER
THAN YO
quality and reach of our marketing and larger houses in towns and Aberdeen Press & Journal and
GH
PROP ERTY MI
DREAM
websites. In all our marketing
UR
buyers and sellers, particularly PLUS:
W HY BUILD
ING YO
campaigns, and for our ability cities, or prestigious country Dundee Courier. Certain magazines, BRID
individuals with a high public and advertising we use quality OF H GE
IGHS
to match properties and buyers. houses, farms and estates. including Country Life, Scottish Prop
page erty of th
photography, designed to show your
4 e wee
profile, the process is more
k,
Our preliminary sales advice and Field, Scottish Farmer and The Field,
discreet and often less stressful property at its very best and stir
targeted marketing campaigns can also provide an effective
than an open market sale. the interest of potential buyers.
are highly effective at generating platform for advertising, with a
interest and at maximising longer shelf life than newspapers.
Nowadays, the internet is at the
the value of your property.
heart of how we market a property.
In all our promotional campaigns,
Our recently redesigned award-
A key sales tool is our database of we are careful to use your
winning website is our principal
registered people who are actively approved budget cost effectively.
sales tool, generating an average
looking to buy a property and are
of 80,000 visits per month.
in a position to do so. At any one Editorial coverage markedly
Alongside this, we market our
time, there are over 10,000 users raises the profile of any sale.
properties on the leading Scottish
on the database, and we send daily We have excellent relations with
and international property websites.
email alerts of suitable properties property editors, and our clients
Crucially, this enables us to reach
that come onto the market. benefit from exceptional coverage
an international audience more
within the editorial sections of
effectively than via a network of
all leading Scottish titles, as
international branch offices focusing
well as within national papers
on local clients and their properties.
including The Times, The Sunday “research into sales prices
Times and Daily Telegraph. Such
compared to asking prices
. exposure is free of charge.
and home report valuations
allows us to advise our clients
about how they can best
market their property and
maximise the sale price”
chris hall, MricS
country Sales

5. how we can heLp nationaL and internationaL reach – RETTIE & CO CAN
MARkET yOUR PROPERTy TO BUyERS ALL OVER ThE WORLD
Market knowledge and This research and local knowledge “Rettie & Co’s highly
research informs the services we provide professional sales team
to our clients. It is a resource that
few other agents in Scotland offer,
carried out the sale
Our expertise in Scottish town and it gives sellers reassurance successfully … through a
and country property means that they are receiving considered, combination of setting just the
we do far more than create a professional advice.
marketing campaign. When we
right price level, the optimal
first appraise a property, we give Once instructed, our professional
timing of the stages of the
you suggestions on how to make relationships with chartered sales process, an application
your property more marketable. surveyors specialising in valuations of their superior negotiating
Based on our experience of similar for home Reports and with
properties, we can tell you what
skills, and by a quiet, discreet
experienced conveyancing solicitors
may attract or deter buyers in can help the progress of the
but steely determination to
your target market, and how you sale significantly. This is just one achieve the desired result”
are most likely to reach or exceed more example of how our market Georg allerman, Seller of hillside house,
your desired financial outcome. knowledge extends the value of edinburgh, based in Switzerland
the service we offer our clients.
Rettie & Co have a respected
Consultancy & Research team
rettie and co have five a physical presence
that conducts detailed residential
offices across Scotland: in beyond Scotland
research for a number of leading
edinburgh, Glasgow and the
business clients, and uses
Borders. each office has high
bespoke software and exclusive In addition to our network of
footfall, a visible presence,
databases rather than simply Scottish offices, we have an
and a strong profile locally.
reporting on overall or regional associated office in London. Located
trends. The team drills down to in Pall Mall in central London, this
But we are far from a local firm.
local influences and property outlet extends our marketing reach,
Whilst focusing on Scottish
characteristics – information bringing our sellers’ properties to
property, we sell and let that
that makes a real difference to the attention of a wider audience,
property far beyond Scotland’s
our clients’ ability to secure the especially in the capital and the
borders. Complementing our local
best price for their property. South East. Like our offices in
knowledge and presence is a
“in a challenging market national and international reach. We Scotland, The London Office enjoys
work with sellers and purchasers, high visibility, attracting both
it’s experience that counts.
as well as landlords, other investors local and international visitors.
we’ll help you weather
and tenants, all over the world.
the storm and get the Our contacts also widen our
marketing reach. In addition to our
results you need”
database of over 10,000 people
Maitland Walker actively looking to buy property
residential Sales, in Scotland, we have excellent
Glasgow West end llP relations with major relocation
agents in the Uk and beyond.

6. nationaL and internationaL reach
We use our own website, international web visits A number of features attract
www.rettie.co.uk, to market potential buyers to your property:
every property that clients sell
through us. We are proud that • Visitors to the Rettie & Co
30% website can quickly and
our website is considered one of
41%
the Uk’s best property sites, and easily find properties in the
we continually invest to keep it right location and of the right
effective. A major redesign of the type, and can instantly check
site went live in Autumn 2010. key facts like the address,
price and number of bedrooms
without having to scroll through
18%
3% unsuitable properties.
8%
• Tools like personalised
americas 30%
directions on how to find the
asia 18%
australia/new Zealand 8% property ensure the site is
africa 3% user-friendly, and help to
europe (excluding UK) 41% connect potential buyers
to properties.
• A simple registration process
allows users to receive daily
email alerts, and to create
tailored property searches
and wishlists.
• We can promote your property as
one of the headline ‘properties of
the week’ on the website’s home
page. This selection of eight
“Thank you very much for your professional handling of the
properties covers the whole
sale of my mother’s house. your expertise was very much range of properties we sell –
appreciated… I have had experience of selling houses from country properties
before and can assure you that your professionalism, and to flats and townhouses.
“it used to be around
that of your colleagues, is the best I have come across”
the world in 80 days; The strengths of our web
Michael Macphail, Marchfield Grove, edinburgh marketing are evident: internet
now it’s around the world approaches to Rettie & Co now
in 0.8 seconds” outnumber enquiries prompted
by press advertising.
alastair houlden, MricS
country Sales

7. nationaL and internationaL reach
Using the internet
Broadening our reach still further
is the internet, today’s principal
www. .co.uk
medium for the promotion of
www. .co.uk properties for sale. As well as our
www.ретти.co.uk own site, we offer packages on four
leading internet property websites,
www.rettie.co.uk
carefully selected by us
www.rettie.co.uk
to reach the right audiences.
www. .co.uk
www. .co.uk
www. .co.uk
www. .co.uk
www.ретти.co.uk
www.ретти.co.uk ,
• www.rightmove.co.uk
www.rettie.co.uk
www.rettie.co.uk
The Uk’s number one
property website featuring All these sites allow users to register for email or text alerts about suitable
properties for sale and rent in properties for sale, so that details of your home can be sent
the Uk and overseas. Two out to interested people all over the world.
, of three successful home buyers
,
who use the internet to search
for property visit this site and it
is now used by over 90% of all • www.globrix.com
Uk estate agents.
This ground-breaking Uk-
rettie & co have recently sold properties to buyers located “Thanks to Rettie & Co’s market wide property website uses
• www.primelocation.co.uk ‘spidering’ technology to locate
in countries including: intelligence, I was alerted to the
relevant property details from
United States Ireland private availability of my dream East A popular national website participating agents’ websites.
France Russia Lothian property investment within for properties for sale in the
Uk and overseas. It is now
Switzerland Dubai, U.A.E. hours of it coming to the market.
regarded as the ‘first stop’ • www.s1homes.com
India hong kong Whilst I was based in Singapore, the for the internet promotion “Today’s market is global.
Singapore Australia Rettie & Co team acted on my behalf of property in the middle and Scotland’s leading property That’s why we invest
and made the off-market purchase an upper market throughout portal, with over 200,000
heavily in our online
entirely stress free experience” the Uk. visitors every month.
presence to ensure we
lindsay cooper, Singapore
have international reach”
Max Mills
residential Sales

8. a SeLLer’S gUide – ThE WAy yOU PRESENT yOUR hOME
TO PROSPECTIVE BUyERS IS IMPORTANT, WhILST hOME
REPORTS ARE ALSO A ChANCE TO IMPRESS BUyERS.
Presentation is crucial if you want
to maximise the sale price of your
property. in a competitive market,
it is an increasingly important
element in securing a buyer. TV
property shows have plenty of
advice on presentation, but what
works for one market may not
work for another. This is where
our advice can be invaluable.
Rettie & Co’s residential and
country sales teams can appraise
your property, suggest how to
maximise its appeal, and highlight
any presentational problems. With
our own in- house maintenance
team and panel of approved
contractors, we can even help you
carry out general repairs before you “The Rettie & Co team really went the extra mile for us.
put the property on the market. Their flexible approach accommodated out of hours viewings
and the service was always professional yet friendly”
Fred and avril leitch, Buyers, earlston
“we find that, far from
being a burden on sellers in
Scotland, home reports are
helping us sell property in
current market conditions”
Geoff lockett
residential Sales
© channel 4, grand designs

9. a SeLLer’S gUide “you have more than met my expectations from beginning to
end of the process. I have found you to be totally professional
and reliable, friendly, extremely generous with your time”
Pat Morgan, Seller of cambridge avenue, edinburgh
• Make sure the property is easily home reports
identified – the name or number
should be clearly visible.
home Reports are a legal
requirement for the vast
• Stand in front of your property and
majority of homes marketed for
view it with a fresh eye. Check for
sale in Scotland. They should not
problems like slipped slates, growth
be confused with the English
on the gutters and downpipes,
home Information Packs (hIPs),
cobwebs, or flaking paint on
windows, sills, doors and eaves. which were dropped in May 2010.
All these points can influence a The purpose of a home Report is
viewer’s first impression. A home Report is an information
to provide potential buyers with
pack prepared by an independent
upfront, impartial information about
• It is rarely worth spending large chartered surveyor and paid for by
the market value and condition
how to present your home sums on the interior, but do make the seller. It contains three parts:
of the property, enabling them to
sure to undertake any minor make an informed decision. Our
repairs required. keeping up to • Single Survey: this must be
Once we have visited your property, experience since the introduction
date with the smaller jobs shows carried out by a RICS registered
we can give you tailored advice. In of home Reports in December 2008
you have cared for the property. chartered surveyor who is
general, the following tips work for is that their content often speeds
not involved in marketing
houses and flats of all sizes: up a sale, and that the valuation
• When you are expecting viewers, the property. It details any
is a vital reference point in setting
make sure your property is warm problems with the property and
the appropriate asking price.
and well lit, as this will make how urgently they need to be
people feel at home. addressed. It also states the
As your sales agent, Rettie & Co
property’s current market value.
can arrange for an independent firm
• If you are showing viewers around
to prepare a home Report for you.
the property yourself, give them • Energy Performance Certificate:
time to look properly and do not Alternatively, we are happy for you
this rates the property’s energy
feel you need to speak all the to arrange this yourself if you prefer.
efficiency and gives practical
time. This gives viewers the space guidance on how to improve
to relax and imagine their own A home Report usually takes a
that rating.
possessions in the property. People few days to complete and the
usually buy a home because it cost for the seller is based upon
• Property questionnaire: this
‘feels right’, not just because it the value of the property. home
is completed by the seller
meets a particular specification. Report documents should be no
and includes information
“we pride ourselves on more than 12 weeks old when you “the advice of your expert agent
such as the council tax band,
• gather together any relevant put the property on the market. ahead of marketing can make
delivering a personal utilities suppliers and parking
paperwork on your property.
service that helps you arrangements. a significant influence on the
For example, readily available Whilst home Reports are
every step of the way” guarantees for roofing work compulsory for most residential success of your sale”
home Reports may also contain a
or timber treatments add to properties in Scotland, there
rob Taylor a prospective purchaser’s mortgage valuation report (echoing
are a few exceptions. We James Whitson
country Sales
confidence and provide immediate the Single Survey), although this residential Sales
can help you determine if
reassurance to surveyors. is not a legal requirement.
any of these apply to you.

10. Should you let rather than Sell? –
Rettie & Co offeR a Range of full Range of letting
and management seRviCes if you PRefeR not to sell
As one of the very few chartered We attain excellent rents and Using chartered surveyors
surveyors and estate agents excellent tenants for our properties, as your letting agent
in Scotland who handle both and have a stringent referencing
sales and letting, Rettie & Co process for tenants. our dedicated
have a broader knowledge of team of over 25 letting and Rettie & Co are a registered firm of
Scottish property than many management staff are trained chartered surveyors, regulated by
firms. This positions us very well and experienced in all aspects of the Royal institution of Chartered
to advise on whether letting a property rentals, from marketing surveyors (RiCs). this brings many
property would be an appropriate to safety checks and inspections. benefits for our landlord clients and
alternative to selling it. their tenants:
We provide a range of services
We are one of the top five letting for landlords, enabling you to • We have separately designated
agencies in edinburgh and we choose the level of support and business accounts for client
also have a growing portfolio of day-to-day management you monies and tenant deposits.
good quality properties in glasgow want from us. We offer tenant
and elsewhere in scotland. We introduction, rent collection, or a • Business accounts are reconciled
manage about 1,000 properties full management service that can daily, and independently audited by
on behalf of our landlord clients, cover everything from marketing the RiCs annually.
ranging from one or two bedroom to maintenance, or even project
flats to large family homes. managing a refurbishment. • We adhere to strict codes
We let both furnished and of practice under the Client
unfurnished properties. money Handling Regulations.
• We abide by strict rules of
No-obligation rental appraisal professional conduct.
if you want to let your property, • We carry substantial levels
we are happy to visit it and of Professional indemnity
discuss how to maximise its insurance cover.
rental value. We will also discuss
how to ensure compliance with • We have an approved formal
current regulations, and how to complaints handling procedure.
make sense of the red tape that
faces landlords. this appraisal
is free and incurs no obligation “my family and i have
“Wherever the property,
to use our letting services. been using Rettie & Co
we carefully match
for many years to buy, sell
tenants and properties, to arrange a visit, please contact
and let properties, and i
your local Rettie & Co office.
so everyone’s happy” have always found them to
Diarmid MacKenzie Smith, MRICS be extremely professional
Lettings Department and helpful at all times”
regulated by rICS Angus Burt, Landlord

11. www.rettie.co.uk
mail@rettie.co.uk
edinburgh
1 india Street 11 wemyss place
edinburgh edinburgh
eh3 6ha eh3 6dh
tel: 0131 220 4160 tel: 0131 220 4160
Fax: 0131 220 4159 Fax: 0131 220 4159
Glasgow 115 Byres road
147 Bath Street glasgow
glasgow g11 5hw
g11 5hw tel: 0141 341 6000
tel: 0141 248 4160 Fax: 0141 341 6001
Fax: 0141 248 2319
Melrose
1 abbey Street
Melrose
td6 9pX
tel: 01896 824 070
Fax: 01896 824 079
london
the London office
62 pall Mall
London
Sw1Y 5hZ
tel: 020 7839 0888
Fax: 020 7839 0444