Ten minute presentation discussing to role of community attachment in building loyalty to "host" of online communities.
Presented at the International Association of Business Communicaters, 2009
11. Socializing and Planning Social Event Planning I am able to create groups to invite people to new events. I have created a Salsa in Seattle group for teens to learn and dance salsa. I use: Facebook and Yahoo email as my means to setting up social events I can add members Write messages for all members
12. Why Host a Community? Reason #1: Social media is about dialogue Not enough time to engage in 1:1 dialogue Your community members will carry the conversation for you
13. Why Host a Community? Reason #2: Person Joins Hosted Community Develops Attachment to Community Develops Attachment and Loyalty to Host
15. Figure 9. Life cycle of Pathable activity before, during and after event Pathable User Behavior Over Time
16. Pathable BarCamp Seattle Study Questions: how important is social networking and community development at events? can Pathable help? BarCamp Seattle is a free, two-day conference held for Web 2.0 community 280 people registered for the event using Pathable 78 people total (76% male and 24% female) completed the questionnaire, 18 at the event and 60 afterwards online
17. Figure 6. People came to BarCamp Seattle primarily to meet others. Primary Goal in Coming to Event
19. Figure 7. The more peopel use Pathable, the more people they consider professional friends or colleagues. Impact on Professional Network
20. Impact on Attachment and Sense of Community Figure 8. The more people used pathable, the greater their sense of attachment on the identity factor, and the more their sense of community.
25. On Hosting a Community How to host a community: Create an environment where a group people may talk to each other Facebook groups, mailing lists, messaged boards, Ning Tips for nurturing: Set clear expectations for appropriate behavior Seed the community with desired types of people/ behavior Invite lots of people Be a part of the conversation Use moderation tools Measuring success: Count 1:20:80 – for every 1 person talking, usually 20 members and 80 lurkers Return rate