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WeMentor Social Media Marketing
WeMentor Social Media Marketing

Presentation given to the Alabama Media Professionals on November 12, 2009.

BusinessActualités & Politique
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Article Marketing: Boosting Your Brand While Standing Out From The Crowd! Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WeMentor Social Media ,[object Object],[object Object],[object Object],[object Object]
A Step Back: Content Marketing ,[object Object],[object Object],[object Object]
A Step Back: Content Marketing (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Article Marketing? ,[object Object],[object Object],[object Object],[object Object]
Article Marketing Benefits: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step One: Writing the Article ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step Two: Publishing the Article ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step Three: Publicizing the Article ,[object Object],[object Object],[object Object],[object Object]
Step Three: Publicizing the Article (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object]
Questions?
Appendix A: List of article marketing sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Article Marketing Presentation

  • 1. Article Marketing: Boosting Your Brand While Standing Out From The Crowd! Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
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Notes de l'éditeur

  1. Phyllis will demonstrate how getting your articles published can be an effective way to establish yourself as an expert. She will show you how to get started, what to write and how to develop strategies for implementation. My goal for this session: to teach you how to write an article and get it published on the internet this week.  "social article marketing"
  2. Traditional marketing – message you want customer to hear is sandwiched in between the “good stuff” and is an interruption Content marketing IS the “good stuff”, if you do it right!!
  3. When other sites pick up your article as content, you get back links which help with search engine ranking
  4. Several ways to find topics: research online the top areas of your market that people are asking questions about. LinkedIn groups, discussion boards on related web sites, questions asked on blogs. Search top keywords being used in your market currently and use them.
  5. Whole list of some recommended popular article marketing sites listed as an Appendix to this presentation, which I will make available to you after the presentation. Niche sites: example is www.divinecaroline.com Author profile: take a nice headshot – Target for $100 bucks
  6. www.ezinearticles.com has a new feature that allows you to “Tweet” your article on Twitter.