Amped for AMP at Pubcon Las Vegas 2016
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These are the slides from my presentation on Accellerated Mobile Pages this morning at Pubcon.
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Amped for AMP at Pubcon Las Vegas 2016
- 1. #pubcon Amped for AMP Presented by: Scott Hendison
- 3. #pubcon AMP • What is AMP? • History & Timeline • AMP rules • Tracking & Conversion • Implementation (WP)
- 5. #pubcon
- 6. #pubcon
- 7. #pubcon
- 8. #pubcon It‘s just HTML with restrictions, comprised of three components...
- 10. #pubcon 2. The AMP JS library
- 23. #pubcon Logo Specs - Rich Snippets For Articles Documentation
- 33. #pubcon August 29, 2016 - goo.gl/kCcEBP
- 34. #pubcon August 31, 2016 - goo.gl/kCcEBP 1. Content must be published using (AMP) 2. Must include structured data markup 3. Must be pushed to Google via Atom XML feed
- 36. #pubcon
- 40. #pubcon <head> and <body> tags
- 43. #pubcon <html ⚡> or <html amp> tag
- 46. #pubcon <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:- amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp- start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms- animation:none;animation:none}</style></noscript>
- 49. #pubcon #2. The AMP JS library
- 50. #pubcon
- 51. #pubcon Controls the entire load chain
- 52. #pubcon <img> is now <amp-img>
- 53. #pubcon Layout is given to the browser before the assets even load...
- 54. #pubcon 3rd party content and anything below the fold will load last
- 56. #pubcon Google owns this SERP
- 57. #pubcon People are not on your URL
- 58. #pubcon
- 59. #pubcon https://www.google.com/amp/amp.timeinc.net/for tune/2016/10/09/obama-hurricane-ferderal-aid
- 60. #pubcon Use of AMP Cache is *not* optional
- 61. #pubcon
- 62. #pubcon
- 63. #pubcon
- 64. #pubcon
- 65. #pubcon
- 66. #pubcon
- 67. #pubcon
- 68. #pubcon So Google sorta owns the web - but at least it‘s fast.
- 83. #pubcon
- 84. #pubcon Forms
- 85. #pubcon
- 86. #pubcon
- 87. #pubcon
- 88. #pubcon Add /amp to posts
- 89. #pubcon
- 90. #pubcon
- 91. #pubcon
- 92. #pubcon
- 93. #pubcon
- 94. #pubcon
- 95. #pubcon
- 96. #pubcon
- 97. #pubcon
- 98. #pubcon AMP Toolbox - goo.gl/GzQeou
- 99. #pubcon
- 100. #pubcon
- 101. #pubcon
- 102. #pubcon
- 103. #pubcon
- 104. #pubcon
- 105. #pubcon
- 106. #pubcon
- 107. #pubcon
- 108. #pubcon
- 109. #pubcon AMP Toolbox - goo.gl/GzQeou
- 110. #pubcon
- 111. #pubcon
- 112. #pubcon
- 113. #pubcon
- 114. #pubcon
- 115. #pubcon
- 116. #pubcon AMP Themes & Frameworks
- 118. #pubcon
- 119. #pubcon
- 120. #pubcon
- 123. #pubcon
- 124. #pubcon
- 125. #pubcon
- 126. #pubcon
- 128. #pubcon Take Aways • AMP is the future • The future is here • Not a ranking signal - YET • Learn & Implement • Don‘t miss this boat!
- 129. #pubcon Resources • AMP Project - https://www.ampproject.org/ • AMP Blog - https://amphtml.wordpress.com/ • AMP By Example - https://ampbyexample.com/ • Google AMP survey – http://goo.gl/i9hLxM • SE Land – http://searchengineland.com/library/google/google-amp-project • SE Roundtable - https://www.seroundtable.com/tag/amp
- 130. #pubcon Scott Hendison scott@SearchCommander.com Thank You Slides can be downloaded here - https://goo.gl/ZFRov5